How Did Get 100,000 Installations in 9 Months Using PR

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If we made a short movie out of our last months here at, I think we’d go with the classical cliché of starting from the present, and then fast rewinding it to the past.

The first scene would be us discovering on a weekend that our brand was tweeted and retweeted hundreds of times after we were published on Lifehacker US, UK, India, Australia, Japan and Russia. I’m usually grumpy on Mondays, it always hurts waking up early again after two days of lazy mornings. But that week started differently.

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