How to Use Email Tracking

– Mailtrack adds double check marks to your email software for an easy email tracker solution.

– Know if your recipient has actually read your message, like you would with Skype or Facebook Messenger.

– Email tracking is for everyone, and it’s especially useful for professionals.

It would be annoying for everyone involved, right?

Imagine having a face-to-face conversation with someone without knowing if they actually hear what you say. Worse still, imagine having to check with that same person over and over again to know if they got what you told them through other channels, like social media or telephone calls.

That’s what happens with our email conversations. Email is a useful, stable and flexible communication platform which hasn’t changed much over the last three decades. Email tracking is almost as old as email, with the first email marketing messages sent in the late 1970s. Yet only in the last few years has it become possible to start tracking individual emails, a change that brought about the “read” confirmations that are common on apps such as iMessage or WhatsApp.

Know if your email was read at a glance

Add Mailtrack to your Gmail

How Does Email Tracking Work?

Email marketing tools like Mailtrack for Gmail (for individual use) or MailChimp (for mass email) add a web beacon to their senders’ email in order to tell if recipients have opened the email or not. This beacon consists of a small image pixel that is loaded from the service provider’s web server.

The technology is the same as that used by analytic tools such as Google Analytics or Kissmetrics to count website visitors. It has been widely used for decades in marketing and sales departments. On its support page, Google teaches developers how to use and implement tracking pixels to count the number of impressions of a piece of content.

The efficiency of email tracking technology has increased substantially over the last several years, due to the tendency of email servers to show images by default.

Why Use Email Tracking? allows the exchange of emails to happen in a more natural way, reducing the number of follow-up emails and telephone calls. As “read” confirmations have become more widespread in mobile chat apps such as Skype or Facebook Messenger, there has been a growing demand for tools that add such features to both everyday and professional email accounts.

Email Tracking for Marketing and Outreach

Creating a strong professional business network is a key success factor for both professionals and organizations. Email is a privileged networking tool, a preferred communication channel among influencers.

Email tracking allows you to know the right moment to get back to your contact. It also gives you insights into the best subject lines and hours for emailing someone. Read receipts help you avoid follow-up telephone calls, which decreases the chances of annoying the people you want to keep close.

Email Tracking for Teams and Schools

Trending internal communication channels like Slack and HipChat aim to make teams send less emails, but not replace them. While these apps make it easier to reach colleagues for narrower topics, emails are still the best channel when trying to convey more complex and less urgent issues.

Mailtrack is especially useful for teams. When both senders and recipients have the Mailtrack extension installed on their browsers, our tool has the ability to distinguish which recipients have opened group emails sent to three or more people.

At schools and colleges, Mailtrack allows students, teachers and professors to synchronize work better amongst themselves. Knowing that your tutor has opened your email with the paper due tomorrow will give you peace of mind. Professors can also be better informed as to which students are actually aware of the material they shared for the next class.

Email Tracking for Public Relations and Media Relations

If you’re trying to reach journalists, not trying to pitch them anything that is not extremely important has become one the golden rules of public relations.

Mailtrack allows you to know if the editor or writer you’re trying to reach has opened your emails, and how many times. With that confirmation, you can completely change the nature and frequency of your follow-ups. If the journalist opened it only once after a day or two, you might want to consider not trying to get back to them until you have a better pitch. It’s better to save that contact than risk being tagged as a PR spammer.

Email tracking turns out to be useful to journalists as well, since they also have a hard time contacting publicists and sources. Knowing if they saw your email will help you develop better tactics, and not be blocked by contacts hours before an important deadline.

Email Tracking for Salespeople

The best time to call a sales prospect is right after they’ve read your email. They’ve just gone through your business proposal, and if they’re at all interested, they now have your brand and product in mind.

Mailtrack is among the must-have apps for sales that can increase your productivity and success rate. Other tools like Rapportive and Email Hunter are great examples of sales tools that complement Mailtrack by giving you extra information on your prospects and finding their email addresses on the web.

Know if your email was read at a glance

Add Mailtrack to your Gmail
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