TOP 50 sustainable fashion influencers of 2022

Brands

From apparel made of ocean waste to fashion brands driven by social responsibility, these businesses prove that looking great doesn’t have to come at the expense of our communities and the health of our people and planet.

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  Aday
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  Aday maximizes the lifespan of its products by designing for durability and versatility, creating apparel that transcends seasons and tends - with minimal environmental impact. Some 77% of Aday’s products are made from recycled, regenerated and natural materials, such as its custom polyester produced from recycled plastic, and it continues to explore innovative fabrics that are comfortable, durable and eco-friendly. Through its “Commitments to People and Planet”, which all suppliers must sign, Aday is reducing child labor, harm to wildlife and environmental damage in the fashion supply chain.

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  Birdsong
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  Birdsong is a fashion brand committed to practices that provide better outcomes for “women, workers and the world”. The brand sources its materials from ecologically-friendly suppliers and pays all of its makers a fair wage for their craftsmanship, providing its customers with apparel that is truly ethically-made and eco-friendly. All of Birdsong’s clothing are designed around real customer bodies and made-to-order, minimizing overproduction and return waste.

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  Collina Strada
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  Collina Strada labels itself as a “platform” using its sustainable clothing - made from deadstock fabric, upcycled t-shirts and natural dyes - and growing voice to raise awareness around important environmental and social issues. In recent years, Collina Strada has collaborated with leading brands such as Reebok and Levi’s to create upcycled products, encouraging big brands to begin their sustainability journeys and introducing eco-friendly products to the mass market.

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  Everlane
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  Everlane is an ethical clothing brand focused on upholding social sustainability in the fashion industry. It takes a unique approach to sourcing suppliers, auditing each factory to evaluate factors such as wages, working hours and environmental cost, with only the most sustainable selected. Practicing “radical transparency,” Everlane shares supplier information and its production costs with its customers, enabling them to ‘audit’ the brand back, and ensure sustainability and ethical standards are maintained.

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  Girlfriend Collective
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  Girlfriend Collective is a socially-conscious apparel brand prioritizing eco-friendly, socially sustainable and entirely transparent practices. The brand produces bras and leggings from recycled plastic bottles, fishing nets and industry waste, transforming discarded materials into apparel that looks good, fits well and lasts long. Girlfriend Collective’s factory is SA8000 certified, ensuring its workers’ are paid and treated fairly, and their safety and security is guaranteed.

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  KNOWN SUPPLY
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  KNOWN SUPPLY is an ethical apparel brand re-humanizing fashion by introducing customers to those that design and manufacture their clothing. Working closely with underserved populations and inviting customers to learn more about those that make their clothing, this unique approach inspires shoppers to put people over price and sparks conscious consumerism that encourages brands to follow suit. KNOWN SUPPLY is B Corp Certified, affirming the brand’s commitment to social and environmental performance, public transparency and legal accountability.

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  KSENIASCHNAIDER
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  KSENIASCHNAIDER is a fashion house with sustainability “in its DNA”, focused on reworking and upcycling discarded materials into versatile and long-lasting garments. From its local production factory, which specializes in recycling old clothing, the Kyiv-based brand is estimated to rejuvenate five tonnes of textile and denim annually. In recent years, KSENIASCHNAIDER has offered sustainable solutions to many of fashion’s problem products, such as its cruelty-free fur coats made from disassembled vintage jeans, earning itself a place on the Vogue Green Talent shortlist in 2019.

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  Lucy & Yak
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  Lucy & Yak is a growing brand committed to providing fair treatment throughout its supply chain. Working in comfortable and safe conditions, the brand’s India-based producers earn 3-4 times the state minimum wage. Soon, Lucy & Yak’s factory will be powered 100% by solar energy, while the brand recently launched its revolutionary ‘Buy Back Scheme’, which enables customers to trade in unwanted garments, saving good clothing from landfill and reducing its environmental impact further.

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  Marine Layer
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  Marine Layer, a sustainable brand best known for its “absurdly soft” clothing has custom-developed over 100 fabrics using materials made from safe, recycled, regenerated or renewable inputs, with 47% of its products now made with sustainable materials. Constantly seeking new ways to reduce its impact, in recent years, Marine Layer has taken on the challenge of keeping reusable textiles out of landfill with the launch of its Re-Spun program. Offering customers $5 credit for every t-shirt they donate, the initiative has saved 406,000 items from landfill and counting.

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  NAADAM
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  NAADAM is creating a ‘conscious’ cashmere market by ensuring they are paid their fair share for the world’s softest fibers. Working with herders in the Gobi Desert, NAADAM seeks to minimize fashion’s impact on the local environment through anti-desertification initiatives, as well as the social and environmental standards it sets for its suppliers. But NAADAM isn’t simply cleaning up after itself. It is actively supporting local growth and development through the Gobi Revival Fund, which has paid for a clean water source, a community park, and livestock insurance for the local area.

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  Ninety Percent
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  Ninety Percent is a responsible fashion brand circumventing short-lived trends with its pared back products made from renewable wood pulp fibres. Its apparel is designed to be long-lasting, but is fully compostable and biodegradable once it reaches the end of its lifecycle. But Ninety Percent isn’t only driving sustainability in fashion: 90% of the brand’s profits are distributed to charitable causes chosen by its customers, protecting the future of communities, people, wildlife and our planet.

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  RE/DONE
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  RE/DONE is a luxury fashion brand that has saved more than 145,000 garments from landfill through its upcycling model, which rejuvenates vintage fashion into modern fits and new styles. Sustainability is embedded throughout the brand, from its circular RE/SELL marketplace, which encourages shoppers to sell on their unwanted items; to its collaborations with leading brands such as Bass, Cindy Crawford and Attico, which introduce the wider industry to its planet-friendly practices.

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  Riley Studio
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  Riley Studio is a gender-free fashion brand aiming to make conscious consumerism the norm through its sustainable design and manufacturing approach, which uses waste and organic materials to limit its environmental impact. The brand’s eco-friendly process is estimated to have saved 6.3m litres of water and diverted 15,000 plastic bottles from landfill so far. Riley Studio’s unwavering commitment to eco-friendly fashion earned it the ‘Fashion Brand of the Year’ title in the 2019 Sustainable Lifestyle Awards.

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  United By Blue
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  United By Blue is on a mission to clear plastic trash from our oceans by harnessing growing consumer interest in sustainable fashion. Having vowed to remove 1lb from our waterways for every purchase of its sustainably and ethically manufactured apparel, United By Blue offers consumers clothing with a cause - and has cleared 4.2m lbs so far. B Corp Certified, United By Blue meets the highest standards of sustainability, putting profits second to social and environment performance.