Billboards in New York City

*All metrics are based on a 4-week advertising campaign

In the epicenter of the world's most iconic city, New York, billboards take center stage in the advertising landscape. Known for its iconic landmarks, diverse neighborhoods, and bustling streets, the Big Apple provides a one-of-a-kind platform for advertisers to make a lasting impact. Outdoor advertising in New York City goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating powerful narratives that captivate the attention of millions.

What to look for when picking billboards

When selecting the perfect billboard for your advertising campaign, there are several factors to consider, ensuring that your message reaches the right audience and creates a lasting impact. With over 19,758 billboards in New York City alone, it's essential to make an informed decision. Here are four key factors to consider when picking billboards to advertise on:

• Location: The location of your billboard is crucial for reaching your target audience. Consider factors such as demographics, traffic count, visibility, land use type, proximity, and intent when selecting the perfect spot for your billboard.
• Size and Type: Billboards come in various sizes and types, such as bulletins, posters, junior posters, digital billboards, wallscapes, and spectaculars. Choose the size and type that best suits your campaign, goals, and budget.
• Duration: The length of time your billboard will be up can impact its effectiveness. Billboard advertisements typically stay up for at least four weeks, with most campaigns lasting several months. Consider your marketing campaign goals and budget when determining the duration of your billboard ad.
• Cost and ROI: Billboard advertising can offer a high return on investment compared to other forms of advertising. Factors such as maximum exposure with minimal effort, lower cost, and increased audience reach make billboards an attractive option for advertisers. Be sure to weigh the costs and potential ROI when selecting a billboard for your campaign.

Billboards price breakdown

Billboard pricing in New York City varies greatly, with a wide range of options to suit different budgets and campaign goals. Here's a breakdown of the average, median, and lowest prices for billboards in the city:

• Average Price: The average price for a billboard in New York City is approximately $10,248.37, reflecting the diverse range of billboard options and locations available.
• Median Price: With a median price of $1,500, this indicates that there are many affordable billboard options in the city, despite the high average price.
• Lowest Price: The lowest price for a billboard in New York City is $0, showcasing that there are opportunities for advertisers to take advantage of free or heavily discounted billboard spaces in certain situations.

Billboards Impression and CPM Metrics

In New York City, billboard advertising offers a wide range of impressions and cost per thousand impressions (CPM) metrics, showcasing the diverse opportunities for advertisers to reach their target audience. Here's a breakdown of the key data points:

• Total Impressions: With a staggering 30,386,583,000 impressions, New York City's billboards offer an immense reach for advertisers.
• Average Impressions: On average, a billboard in New York City garners 1,603,000 impressions, providing a significant opportunity for brand exposure.
• Median Impressions: The median number of impressions for a billboard in the city is 300,600, indicating a wide range of billboard performance.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in New York City is $2,862.73, reflecting the premium value of advertising in this iconic location.
• Median CPM: With a median CPM of $5.60, there are cost-effective options for advertisers seeking to maximize their return on investment in the city's billboard market.

Some of the top billboard providers in New York City

When looking for billboard providers in New York City, consider these top five companies that offer a variety of options and services to meet your advertising needs:

• Lamar Advertising is a well-established company offering billboard, digital, transit, and airport advertising solutions.
• True Impact Media is an Out-of-Home (OOH) media buying advertising platform that provides quick and effective audience reach, with millions of ad spaces available.
• Clear Channel Outdoor offers advertising opportunities in over 65 markets and 55+ commercial airports nationwide, with a focus on impact, innovation, partnership, and results.
• JCDecaux is a global leader in outdoor advertising, with a strong focus on sustainable development initiatives and innovative advertising solutions.
• OUTFRONT Media leverages location, creative, and smart audience data to drive connections between brands and audiences in the real world, reaching 7 out of 10 Americans weekly.

Other formats for advertising in New York City

A closer look at the data reveals the depth and breadth of the other opportunities available in New York City:

• Digital Billboards: In New York City, digital billboards receive 51,000 impressions with an average CPM of $219.23. This modern and dynamic advertising medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Street Furniture: Street furniture advertising garners 210,000 impressions with an average CPM of $47.95. This versatile and accessible format offers advertisers the opportunity to engage with pedestrians and commuters in high-traffic areas.
• Wheat Pastings: Wheat pastings in New York City generate 1,260,000 impressions and an average CPM of $179.04. This creative and cost-effective advertising method allows brands to make a bold statement in urban environments.
• Wallscapes: Wallscapes in the city receive 632,000 impressions with an average CPM of $20,264.53. These large-scale advertisements create a powerful visual impact, capturing the attention of both pedestrians and motorists.
• Airport Advertising: Airport advertising in New York City generates 117,000 impressions with an average CPM of $46.69. With millions of travelers passing through the city's airports each year, this advertising medium offers a captive audience and high visibility.
• Retail Venues: Retail venue advertising in New York City receives 50,000 impressions and an average CPM of $17.42. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of purchase.
• Transit Advertising: Transit advertising in the city garners 568,000 impressions with an average CPM of $777.71. This highly visible advertising medium reaches a diverse audience of commuters, tourists, and residents on the go.
• Bus Advertising: Bus advertising in New York City generates 2,910,000 impressions and an average CPM of $9.06. This mobile advertising format offers wide coverage and the ability to target specific routes and neighborhoods.
• Windowscapes: Windowscapes in the city have an average CPM of $2,575.85. This unique advertising format transforms storefront windows into eye-catching displays, attracting passersby's attention.
• Taxi Advertising: Taxi advertising in New York City has an average CPM of $1.07. This mobile advertising option allows brands to reach a captive audience of passengers and pedestrians alike.
• Everything Else: Other advertising opportunities in New York City receive 83,000 impressions with an average CPM of $1,084.34. This category encompasses a wide range of innovative and niche advertising formats, offering endless possibilities for creative campaigns.

Get started with advertising with AdQuick now!

AdQuick is the go-to platform for planning, buying, and measuring outdoor advertising campaigns, offering an efficient ad buying process, access to over 1,400 premium OOH media owners, faster campaign execution, and increased measurability. With a wide range of products and solutions, such as AdQuick Pro, AdQuick DSP, AdQuick Analytics, AdQuick Sales Cloud, and AdQuick API, advertisers can take advantage of various resources and tools to create impactful campaigns. Don't miss out on the opportunity to elevate your advertising game and reach your target audience effectively. Sign up for AdQuick today and experience the benefits firsthand.