Storyfarm

Check out this new work for Match Group highlighting Tinder! Working with the amazing Lauren Cooper and the Match Group safety team, we set out to highlight their industry-leading, proactive approach to dating safety. Storyfarm did it all on this project: We came up with the concept and made the spot. We're really thrilled with how it came out! What do you think?

What a night, what an honor!!! Storyfarm was thrilled to be named "Best In Show" at the 2024 Baltimore American Advertising Awards!!

For 15 years Storyfarm has been crafting beautiful, powerful videos for our clients. Today, we're launching a brand new offering: Storyfarm Consulting. Our clients have been asking us to use our expertise more broadly than we have in the past. They need our expert help solving new and emerging video challenges. That's why we're already working with several consulting clients in new and unexpected ways. So while Storyfarm will continue to produce the same kind of video storytelling excellence and innovation we're known for, Storyfarm Consulting fills a different need. Our clients have many ways and need many ways of creating video content today. Some video needs are quick-turn, some use internal resources, and others use outside vendors. Most of our clients need help optimizing this blend. Many clients need help organizing video departments and assessing staff and available talent. Or, sometimes our clients are seeking professional development for their video staff, like our friends Déjà Funderburk Savoury and Cédric Gairard at Oatly, as featured in the video testimonial below! Take a look at what we're offering and let us know what you think! https://lnkd.in/e9Fkf-pH What video challenges can we partner with you in new ways to solve? Nothing is off the table.

Storyfarm is thrilled to partner with Taoti Creative and DC Lottery to kick off the new First Wednesday campaign! New work... and a new holiday! DC Lottery and Taoti Creative teamed up with Storyfarm to help announce the newest holiday, "First Wednesday!" What's so special about First Wednesday? New scratchers from the DC Lottery arrive on the first Wednesday of every month. So, heads up! December's First Wednesday will be here before you know it. Find your favorite coin, credit card, toothpick, guitar pick, nail file, or key, and get ready for NEW scratchers, NEW prizes, and NEW chances to win. #DCLottery #Commercial #VideoProduction #Storyfarm Director: Andrew Fetchko Producer: Tia Goodson Production Company: Storyfarm Executive Producer: John Sherman Editor: Jackson Grove Agency: Taoti VP of Creative: Vincent Wanga Director of Marketing & Communications: Hyla London Director of Content: Matthew Lieppe Senior Digital Strategist: Hillary Phillips Agency Producer: Ian Fay Casting: Thea Washington Casting Art Director: Gary Little Wardrobe: Kim Chewning HMU: Toni Yvette Color: Nice Shoes Sound Design: Defacto Client: DC Lottery Campaign: Happy First Wednesday Executive Director: Frank Suarez Director of Marketing: Jayre Reaves

You just got a new snappy video made. Now what? What are you gonna do to ensure it reaches the eyes it's intended for? Please, for the love of all that's holy, don't just stick it on your website and hope for a miracle. Unless you're Liquid Death or some brand attaching itself to you know who's latest romantic relationship, then it's time to pull out the wallet. Consider investing in YouTube, CTV, OTT, or all three. Each will help get your video seen... maybe even help spark some unsolicited shares. They each have their own flavor and reach. Which did you go with for? CTV is like the cozy old-school TV experience but with a modern, internet-connected spin. It's great for brand storytelling through typically non-skippable ads. It comes with fewer analytics compared to OTT and YouTube and tends to be a bit pricier. OTT reaches a wide age range and device variety – from mobiles and desktops to smart TVs and gaming consoles. It offers better targeting and analytics, which is clutch if you're trying to zero in on specific buyers. Plus, it's known for having a lower CPM with more flexible budget options. YouTube reaches billions of logged-in users monthly. It serves up options like skippable, non-skippable, bumper, and overlay ads. It's backed by Google’s boat-ton of data, covering demographics, interests, behaviors, and remarketing. Plus it's a budget-friendlier choice. Although we have no hard and fast opinion on which to use (like most things, it depends), we believe you gotta pay to play. If you want more on this, give Dan a holler - he'll connect you with one of our trusted media friends who can get deep into details.

What up, October! Read a post from Buffer that you should check out if you're exploring the use of YouTube Shorts. Link to article in comments, but here's a breakdown and some commentary. The Signals that Matter: 1. User Engagement: Likes, comments, and shares play a significant role. 2. Watch Time: The longer a viewer stays, the better for your content. 3. User Surveys: YouTube often asks viewers to rate the content they watch. What the Algorithm Does: When someone opens YouTube Shorts for the first time, the algorithm starts by showing them random, popular Shorts. We've seen this firsthand... the more we scroll around, the quicker the algorithm figures out what we like, don't like. It's still figuring us out, though. Regardless, as with TT and Reels and pretty much every other social, the goal is to keep us on it as long as our eyeballs stay moist. Quality Over Timing: Contrary to what some might think, the time of day you post your Short doesn't impact its performance. The algorithm doesn't give preference based on timing, so your focus should be on quality. Really hope this maintains as it gets reeeeal old trying to keep up with ideal posting times (link also in comments. Watch Time vs. Engagement: While watch time is an important metric, it's not the only one. A 15-second video that keeps the viewer engaged is just as valuable as a two-minute video that does the same. Thumbnails and Titles: Just like regular YouTube videos, the thumbnails and titles for your Shorts matter. They're the first thing a viewer sees and can significantly impact whether they decide to watch your video or scroll past it. Hmmm. We recently read - according to the Shorts Product Management Leadership - not to sweat thumbnails so much as just consistently to post quality content. We'll keep an eye on whether thumbnails really matter or not. We think they do, and it's a second or two of your time to snag an interesting frame from the video and make that the thumbnail. If you're too lazy to do that, no worries, we will do it for you for $5000 per thumbnail. Views vs. Impressions: In the world of YouTube Shorts, a view is not just an impression. YouTube aims for a more meaningful level of engagement, ensuring that the views your Shorts receive are indicative of genuine interest. The Role of Long-form Content: If you're already posting longfrm content to YouTube, then integrate Shorts into your strategy too. The algorithm is designed to recommend your longform content to viewers who have engaged with your Shorts, and vice versa.

Don't sleep on the original video platform*... use YouTube to help boost your SEO wins. *Technically, I think ShareYourWorld (.com) was the first, but that's no longer.

How Product Videos Influence B2B Decisions: An Unmissable Strategy? We often talk about how crucial video content is in B2C, but what about B2B? It's a game-changer! Why do B2B buyers watch product (or service) videos? *To understand complex functionalities *Evaluate product scalability and integration *Assess reliability and performance *They (like B2C buyers) are human, too... and humans love video content Why It's Essential for B2B *Reduces the sales cycle time *Builds credibility and trust *Facilitates informed decisions In the B2B realm, where purchasing decisions have high stakes and long-lasting impacts, a well-crafted product video could be the decisive factor in sealing the deal. Question Time: What types of product videos have worked best for your B2B brand? Demos, case studies, or perhaps integration guides? Share your experiences below! 👇 #B2BMarketing #ProductVideos #DecisionMaking #SalesCycle #Credibility #InformedDecisions Go ahead and like, share, and chime in. Let's get up in this topic!

Decision Time: Live-Action or Animated Video for Your B2B Brand? Nowadays, you've got a myriad of options for content creation. Maybe too many. When it comes to solving a business problem through video, the dilemma often boils down to an important question: Live-Action or Animated? Consider... Live-Action Videos: ➡ Authentic human connection, emotional impact ➡ Real-time customer testimonials ➡ Showcases your product/service in the real world Animated Videos: ➡ Easily digestible ➡ Highly versatile for complex subjects ➡ Lower production costs (sometimes) There's a lot more to consider; these are just a few things to think about when deciding Live-Action v Animation. Each has its merits, and the choice often depends on your brand voice, budget, and the complexity of your message delivered, to name a few. PS - Can't decide on just one? That's cool. A blend of both could be the secret sauce to captivating your audience and solving that business problem. Imagine animated infographics integrated into a live-action customer testimonial. What's worked best for you? Live-Action, Animated, or a Blend? #VideoMarketing #B2BMarketing #LiveActionVideo #AnimatedVideo #BusinessSolutions #DigitalContent Feel free to like, share, and comment.