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We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
Holy grail eyeshadows, moisturizers, foundations, and more AMAAAZING things to treat your makeup bag to.
Promising review: "These are amazing! They apply easily with the wand and are sooo pigmented and amazing!!!! I like to apply a transition shade in the crease, then a neutral shade on my lid, and put this over all over my lid. There is little to no fallout with this and it’s superior to loose powder because it’s so much easier to work with. I also struggle with a cut crease sometimes and I can cut my crease using this and it looks stunning in a short amount of time. This did slightly crease after about 8 hours but that’s still a great amount of wear time! I recommend this to anyone that loves sparkle and glitter." —olivia523
Price: $25
Promising review: "Excellent! Love the colors, love the texture! Even though they glide on easily, they don't smudge or come off easily, which is great! I've been using my lip liner as an actual lipstick." —sephorever
Price: $12 (available in 40 shades)
Promising review: "I've tried many loose powders and when I bought the Laura Mercier translucent setting powder at Sephora, the cashier told me it was an excellent product. I was a little skeptical at first, because I had tried a lot of loose powders and most were too heavy or too grainy. When I applied it the first time I was pleasantly surprised. It goes on light and stays on all day long, making my face look fresh. It really is an excellent setting powder. You don't need to use a lot of it too. It keeps my eyeliner from smudging. Great product!" marybrown
Price: $23+ (available in two sizes and shades)
Promising review: "Oh my goodness, Rihanna was not playing around with this foundation! I am the queen of oily skin that virtually EATS all of the makeup off of my face within a few hours. But this foundation is absolutely stunning paired with the Fenty primer underneath. It looks smooth, dries down matte, looks great in pictures, has a great undertone for my olive skin, and lasts all day without looking cakey or breaking up! I wore this all day in an outdoor wedding last weekend and my face (along with powders and highlight on top) looked flawless from 10 am to 10 pm! I would recommend this to anyone, even more normal/dry skin types if you just use a good moisturizer underneath." —BandNerdKat
Price: $34 (available in 50 shades)
Promising review: "Love this! I have porcelain skin and really bad rosacea so I am very careful with blushes. These colors are perfect and very blendable. The pigment is stronger than I expected but I had read reviews to be light handed. I just tapped my blush brush in the pod once per cheek and it was the perfect amount of blush for a healthy glow look." —AdrianaGail
Price: $45
Here's what some of the wipes claim to do:
• Coconut Water Cleansing Wipes: Cleanse while soothing, relaxing, and softening.
• Rose Cleansing Wipes: Cleanse while brightening and providing ultra-hydration.
• Yuzu Cleansing Wipes: Cleanse while revitalizing and toning.
• Green Tea Exfoliating Wipes: Matiffy and fight the appearance of blemishes while cleansing.
• Charcoal Exfoliating Wipes: Purify and detoxify with charcoal, which draws out impurities and pollutants like a magnet.
Promising review: "The coconut water wipes are AMAZING! I was hesitant to try them at first because they are a little more $ than the regular drugstore brand wipes, but I fell in LOVE! Soothing and hydrating for my sensitive skin, and the smell is pleasant but not overwhelming. It gets all my make up off with no oily residue! Completely worth the money you pay for them! I will never use another brand again!" —LaceyPDX
Price: $7.50 (available 10 six types and two sizes)
Promising review: "This is the first product I have used from IT Cosmetics and I'm hooked. It glides on your face so smoothly and lasts all day! It feels soft and silky on your skin and is fabulous under your daily makeup or foundation. I felt younger looking and my skin felt super hydrated. I highly recommend this for any skin type." —Marley0727
Price: $36
Promising review: "This new primer is amazing for a false lash look! I was amazed. It gives instant results, is easy to apply, and has tons of vitamins to condition your lashes while giving you that amazing eyelash extension look!!! It doesn’t leave clumps, which is huge for me! So in love with this product!!" —JulijanaG
Price: $26
Promising review: "I've been using this whole system for about four or five months and I'm thrilled with the results. I have coarse, curly hair that I typically blow out, and this line has made it so much softer and more manageable. Unlike deep conditioning products that just coat the hair, I feel like these have made my hair healthier from the inside out. It's more expensive than your average shampoo, but a little goes a long way so I don't go through it as quickly as others." —broadwaylife
Price: $28/each for the shampoo and conditioner
Promising review: "I spray this over my makeup at 7 a.m., and when I'm leaving work at 5 p.m., my makeup is the exact same as it was 10 hours prior. I started with the smaller bottle just to try it out, but since I'm so pleased with the results, I'm definitely going to be getting the bigger bottle!" —amycayxo
Price: $15+ (available in two sizes)
Promising review: "I am 25 with acne scars, as well as active acne. I’ve been trying to find a product I could use for anti-aging and help with my acne. I have to say this serum is exactly what I was looking for! After just a week, my coworkers were commenting on how good my skin looked. I did make the mistake of using it alongside another vitamin C product which cause rashes along the sides of my face, so I had to stop using it for a while and focus on hydrating my face. Just be careful with using other strong products with this one. Once my skin healed up, I went back to using it and it’s my holy grail! I love how soft it makes my skin and how bright it looks. I use it nightly with the Tatcha Essence. It has almost zero smell which is comforting as well for those who don’t like perfumed products. Definitely my go to for acne scarring!" —Suanna Villa
Price: $88
Promising review: "I have struggled for years with concealer and have a love/hate relationship with them. I love what they can accomplish when you have the right product and the right skills. Until now I had not managed to get either. This actually works beautifully, even in my unskilled hands. It's easy to apply and more importantly a breeze to blend. It does not crease like so many concealers do on over-40 skin, and it hides the bluish tint under and around my eyes perfectly. Took a solid five years off my eyes!" —douglas119
Price: $13+ (available in two sizes and 30 shades)
Promising review: "I have short thin lashes. Most of the time I don't even bother with mascara because it's such a pain to put on...and take off. I love this mascara because it makes it easy for me to apply and I don't have to worry about a thick brushes hitting me on my lid or under eye. It's good at defining and thickening. I put a couple of coats and I'm all set." —j3n17yo
Price: $13+ (available in two sizes and colors)
Promising review: "This palette is absolutely gorgeous! The colours blend beautifully. The shimmers are beautiful. Huda did a good job with the colour range and all of the colours are right up my alley! The shimmers and the matte colours are just perfect and they all blend well. This is definitely a holy grail palette for me. If you had to pick one palette, I would pick this one. This has easily become one of my favourite palettes of all time. It is going to be hard to top this one." —KiranT
Price: $65
Promising review: "This sleep mask is a godsend. I have dry skin especially in winter and this has kept all flakiness at bay. It really seals moisture in and the vitamin C definitely makes my skin look brighter the next day. The smell is fantastic when you first apply it but it fades quickly which I actually prefer for a sleeping mask." —Eileen2
Price: $48
Promising review: "As a red lipstick enthusiast, I was really excited to try this. The shade of red is amazing, and I'm sure it would indeed look great on most skin tones. This lip color is not transfer-proof like other liquid lipsticks, but the staying power is incredible! I eat ramen and greasy foods a lot, and my lips still look great after eating. It's also very easy to remove, and it doesn't really dry my lips. I actually forget that I have it on. As for the applicator, it's a little strange so it may take you a few tries to get used to it. I can't wait for Fenty to release a dark red or a burgundy shade." —ShirleyMunoz
Price: $24 (available in eight shades)
Promising review: "I bought this originally just to try and conceal my pores around my nose. But I've become addicted to it! It works way better than I thought and expected it to! It made my foundation go on smooth and effortlessly as well as smoothing out my skin and keeping my makeup on all day! It works so well that I recently caught my grandmother sneaking into my bathroom to use it!" —YesItsTrista
Price: $15+ (available in two sizes)
Promising review: "I've been using this on my hair for three years and it's amazing. I use it on both wet and dry hair and it always soaks in quickly and leaves my hair feeling soft and moisturized. It doesn't feel sticky and it never seems to weigh down my hair or make it look greasy. It smells great and leaves my hair smelling fresh for days until the next wash." —juliachristine
Price: $15+ (available in three sizes)
Promising review: "I purchased the Khloé palette and I absolutely love it! The quality is up to my expectation and they didn't fail at creating smooth powders! The blushes create a beautiful light flush on the skin, which is perfect for someone that wants a light effect for their blushes! You can also use the blushes as a topper for more impact to your regular blush, it will add a little colour and a beautiful GLOW. The bronzer is really a perfect shade — a matte mid-tone, not too orange and not too grey! You can work the bronzer and it won't become 'muddy'. The highlight is also an ultra-fine powder that provides a beautiful glow without any glitters!" —nadiabunny
Price: $44 (available in two palettes)
Promising review: "I have fairly sensitive skin and am always worried about trying any products that 'stick' to your face. After having bad experiences with past pore strips, I was pleasantly surprised with how amazing Peace Out Pores was. Not only did it remove so much dirt and oil from my pores, but it surprisingly left the area feeling refreshed and moisturized. Once a week I put these on before bed and have noticed such a difference in my skin and reduced breakouts. Highly recommend." —LaurenMcA
Price: $19
Promising review: "I've always shied away from liquid eyeliners because I have very shaky hands and I feared I would look like a Picasso work with lines all across my face. I read reviews, decided to try this, and I absolutely love it! The brush tip is neither too soft or too hard and makes application easy-peasy. And even if I mess up a bit, it's so thin, I can easily correct it so that my final line is straight, yet not too thick. It is seriously so thin you can make the thinnest line imaginable, or build it up for a thicker, bolder look. I've had this eyeliner since April (it's end of October now) and my tattoo liner is still going strong. Thanks for an amazing product, Kat Von D! <3" —KayNoire
Price: $20 (available in two colors)
Here's what some the masks claim to do:
• Pearl Face Mask: Perfects and brightens with natural-origin pearl to create high luminosity and visibly minimize irregularities.
• Rose Face Mask: Provides deep moisture and brightening properties through natural rose extract.
• Green Tea Face Mask: Mattifies and purifies to soothe skin, minimize shine, and reduce the appearance of outbreaks.
• Aloe Vera Face Mask: Moisturizes and visibly plumps skin for a more elastic-looking, smooth complexion.
• Coconut Face Mask: Nourishes and soothes, reducing the appearance of redness and tight skin for a more comfortable feel.
Promising review: "Putting on one of these Sephora Sheet Masks is like getting 20 minutes at the spa from your home. They are so hydrating and soft that if you close your eyes you really feel like you are getting a professional level treatment! With my oily skin I love the green tea one when I feel a breakout coming on. On drier days, the rose mask is perfection. It is so hydrating and luxurious — definitely my favorite! Tip: They make a great gift!" —Mal814
Price: $6 (available in nine types)
Promising review: "If someone walked past me wearing this perfume, I'd be turned on, that's how good it smells. It's long-lasting as well and leaves an impression. My boyfriend usually doesn't like perfume because the smells make him feel sick but he has no issue with this one, he loves it. This perfume will definitely earn you compliments on how good you smell. It's pricey but worth it." —amendoa
Price: $29+ (available in four sizes)
Promising review: "I have thick wavy hair, down to the middle of my back, that tangles very easily, and this straightening brush has been life changing. It saves me time over a traditional Drybar-style blowout, because I don’t have to fight with round brushes and clips. I simply use a blow dry potion (current favorite: Briogeo Rosarco) and rough dry my hair until it is completely dry. I then use the Drybar Hot Toddy Spray, and use the iron as I hold sections of my hair by the ends. My hair is sleek, clean looking, and not tangled days later." —sacbeagle
Price: $145
Promising review: "I love this. The rave reviews are all justified. I started off using way too much, but you don't need a lot, sometimes I just add a bit more water and it gets my whole scalp clean. I was dealing with some annoying flakiness during the winter. Using this really helped tackle the flakes and it feels really nice in the shower. I also really like the smell and the clean ingredients." —chloechloe
Price: $42
Promising review: "I LOVE this formula!!! It looks absolutely stunning on my face, and this foundation color is a perfect match. I have dry combination skin, so my T-zone gets really oily throughout the day. This foundation prevents my oily spots from showing without breaking out my skin. I also have textured skin around my cheek areas but this foundation makes me look flawless. I will definitely continue buying this foundation!" —onemagicalkitty
Price: $36 (available in 12 shades)
Promising review: "This moisturizer is everything to me. I have very dry skin, even in humid southern summers. This is a miracle worker for dryness! It is a very slick texture but goes on so smooth and absorbs so well! Even my fiancé who claims that all moisturizer just sits on top of his skin with a greasy feeling loves this moisturizer and now uses it everyday. I’m on my second jar in about five months so a little goes a long way with this!" —CarolineAmelia
Price: $35
Promising review: "Really love this product. Eyeshadows do not stay on my greasy lids but this one stayed on the whole day. I used the metallic as a liner and also blended on top of the matte, and I got so many compliments. Impressed. Might be tempted by other colors." —Moira23
Price: $25 (available in 10 colors)
Promising review: "I literally cannot live without this pencil. I officially have one in my makeup bag and one in my bathroom vanity. I am also debating an emergency pencil for my car. I have oddly shaped brows and this allows me to create dimension and a feathery look where I am literally bald. The pencil glides on my (oily) skin and doesn't skip at all. The pigment is perfect and the texture looks natural. I'm obsessed. Also, the bonus spoolie is perfect for brushing down baby hairs." —claudethebod
Price: $24
Promising review: "Every shade is surprisingly wearable! I was excited by the variety and I haven’t been disappointed. Even the redder tones that I expected to clash with my skin have been great blended with some of the more neutral tones. This palette works for work and after and I’ve already received several compliments while wearing it." —cheapcouture
Price: $49
Promising review: I have been looking for something really high quality, but simple, to try for a daily routine. I settled on this set for lots of reasons, but have been really pleased since I started using it. I have combo skin on the oily side, large pores on my cheeks mostly around my nose, really stubborn hormonal breakouts, and some fine lines developing under my eyes. This duo is definitely pore-minimizing and has kept my chin breakouts much more under control while evening my skin tone. The cleanser is nice and exfoliating without being harsh. The moisturizer is the perfect texture for more oily skin and it smells WONDERFUL! I know Tatcha is on the pricier side, but it's well worth the money to me. It is just the perfect amount of hydration and freshness without leaving you feeling greasy." —lilyfleur
Price: $25
Promising review: "I have tried EVERY dry shampoo and this is the best ever. No obnoxious smell! Not heavy at all! In fact very light! No residue (just follow directions and wait 30 seconds)! Typical dry shampoos get heavy and weighty during the day not this one. My hair is light and clean! Finally found the best dry shampoo. Whoo hoo!" —lorimagz
Price: $14+ (available in two sizes)
And be sure to check out BuzzFeed Review's picks for best dry shampoos (Living Proof won our mid-priced category!).
Promising review: "I love, love, love this product! Before I purchased it, I tried everything. I spent one winter in Chicago, and for years, my lips could never truly recover for the harsh, dry cold weather. Other products offered temporary moisture, but never had a lasting effect. I put this on at night and left it on as I slept. In the morning, after my normal cleanse routine, my lips were much softer. After three days of this use, I had normal, moist, soft lips. Now, for maintenance, I apply it once a week at night, alongside my facial mask routine, and my lips have never felt healthier. Pricey, yes. But you really only need a small amount, and it works fantastically. It is well worth the cost!" —Gwillickers
Price: $26 (available in four colors)
Promising review: "I have very oily skin and kind of an awkward skin tone. I'm very pale but do not have a pink undertone to my skin. I am a very neutral pale with a yellowish undertone to my skin, and with most foundations I need to blog several times a day or I look like you could cook eggs on my face. This product is absolutely amazing for my skin tone. I am blotting less frequently and was able to find my perfect shade due to the many options. I love how it has a very matte finish and basically turns my face into flawless velvet despite my large pores. I definitely recommend. It took me a long time and a lot of money on other brands to find this gem." —NSkof
Price: $36 (available in 26 shades)
Some reviews have been edited for length and/or clarity.