Bryant transcended his sport -- becoming a national and even global icon. As KCCI's Beau Bowman shows us... many people here in Iowa simply didn't want to believe the news, when it broke. As the players at Handle University--a non profit basketball program in Urbandale-- finished their practice Sunday night, they were still processing the death of Kobe Bryant. <OMAHA BILIEW 1883 1:38-39"I THOUGHT KOBE WAS INVINCIBLE"> <ELI RARIDON WDSM 1882 58:59-01"I DIDN'T REALLY BELIEVE IT I THOUGHT IT WAS SOME HOAX."> <50:44-47"HE WASN'T JUST A GREAT BASKETBALL PLAYER HE WAS A GREAT MAN."> John Lamb-- CEO of Handle University-- says the 5 time World Champion was more than just a basketball player. <JOHN LAMB HANDLE UNIVERSITY 1875 53:31- 33"HE TRANSCENDS EVERYTHING. HE'S GOT ONE NAME: KOBE! "> Lamb says he hopes his players recognize what Bryant was able to accomplish off the court. <JOHN LAMB HANDLE UNIVERSITY 1875 52:31- 36"HOW ARE YOU IMPACTING YOUR COMMUNITY, HOW ARE YOU SERVING OTHERS, HOW ARE YOU BETTERING YOUR TEAMMATES."> Bryant was also an Oscar winner and worked for charities like after school and veteran programs. <55:00-04"YOU DON'T HAVE TO BE THAT GUY, BUT HE CHOSE TO BE THAT GUY. HE DIDN'T JUST LET BASKETBALL LABEL HIM"> <ELI RARIDON WDSM 1882 59:30-31"I JUST REALLY ADMIRED HOW HARD HE WORKED EVERYDAY. "> <OMAHA BILIEW 1883 2:42-45"IF IT'S BASKETBALL, NOT BASKETBALL, BUSINESS, EVERYTHING."> Central Iowans flocked to sports memorbilia stores Sunday-- just to buy his jersey. <JACOB HAMILTON DSM 1849 1849 40:21-36"HE EFFECTE MORE THAN JUST BASKETBALL, HIS KIND OF KILLER MENTALITY-- THAT IDEA HE TOOK FROM MJ-- T CONSTANTLY FIGHT AND AND JUST BE COMPETITIVE ON ALL ASPECTS ON BOTH SIDES OF THE FLOOR, HE TOOK THAT TO SPORTS TO FILM TO EVERYTHING HE KIND OF DID."> And just as Kobe Bryant transcended sports... <NAT POP BASKETBALL SWISH> ...his fans hope his legacy will transcend life. <JACOB HAMILTON DSM 1849 50:02-04"THIS DUDE IS LEGENDARY. THIS DUDE IS NEVER GOING TO DIE."> (áááBeauááá) Kobe Bryant co- founded the Mamba Sports Acadamy-- similar to Handles University in Urbandale. Reports say that's where Bryant and his daughter were headed before the crash. (áááMAXááá) Condolences ar pouring-in for the Bryant family. Former President Barac Obama released a statement saying he is heartbroken by the news. This is a develo