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Elevate, Expand, Engage - A Refreshingly Different Approach to Winning on LinkedIn: Elevate Your Brand, Expand Your Network, and Engage Your Most Powerful Relationships Paperback – November 19, 2021

by Judi Radice Hays (Author)
4.6 4.6 out of 5 stars 31 ratings
See all formats and editions
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TL;DR: This book is about a unique approach to using LinkedIn to connect with and find new clients for entrepreneurs, professional service firms, and executives.

Disruption in the business world has led to innovation, and this is certainly true on LinkedIn as it is a vital platform for businesses today.

Most of the ways we used to rely on to meet potential clients, prospect for new business, expand our professional network, and grow our influence, have evolved beyond face-to-face. The business networking paradigm has shifted and there’s no going back.

Business professionals have begun to discover the power of nurturing their LinkedIn network that extends into real life opportunities.

Elevate Expand Engage provides a proven method of how you can make LinkedIn a valuable resource in your marketing and sales toolkit. You will learn how to grow your business and overcome the biggest challenges in both online and in-person networking today.

The book is divided into three sections:

Part One: ELEVATE

  • Amplifying Your Profile
  • Building Your Credibility
  • Crafting Content That Builds Your Bottom Line


ELEVATE by delighting, educating, and informing your audience with the type of content you share. To be found, you must be visible, and you do this through your profile and engaging with meaningful content.


Part Two: EXPAND

  • Nurturing Your Most Valuable Connections
  • GrowingYour Business By Building Your Network
  • Activating New Connections


EXPAND your network - learn to use LinkedIn targeting filters to find the right people you want to connect with. Also, use content strategically to identify interest. There are more opportunities to grow a quality network than you may realize!


Part Three: ENGAGE

  • Working The Virtual Room
  • What NOT To Do (These May SurpriseYou!)
  • Seal The Deal
  • Put Practice Into Action


ENGAGE to start conversations that grow meaningful relationships within your network. Whether it’s inviting someone to connect, leaving a comment, or sending a direct message, this is where the trees bear fruit.

All the components of this strategy weave together. What you do to Elevate your personal brand ties directly to the effort you put into your work to Engage with your ideal audience. When you Expand, you also Elevate your business. It all works together.

This method works across various industries, at every level of business from small businesses to multi-million-dollar companies, and with very different personalities.

LinkedIn is not a sprint - it’s a long game.

The bottom line is that the strategies and tactics in this book can work for you, too - if you are willing to take the time. Use this book as a GPS to guide you along the way so that you can take action on LinkedIn efficiently and effectively. You'll learn by example of how content engagement and conversations with your audience are where the real magic happens.


MEET THE AUTHOR

Judi Radice Hays is a sought-after expert for turning underperforming LinkedIn profiles into prospect-attracting powerhouses. She helps entrepreneurs and executives identify their audience, elevate their LinkedIn profile and personal brand. Then, engage potential clients in 1-on-1 conversations that lead to sales. Judi uses an innovative and analytical approach to identifying clients’ insights and creating strategies, tactics, and stories to attract buyers through LinkedIn.
Previous page
  1. Print length
    228 pages
  2. Language
    English
  3. Publication date
    November 19, 2021
  4. Dimensions
    5.5 x 0.52 x 8.5 inches
  5. ISBN-10
    1955242070
  6. ISBN-13
    978-1955242073
  7. See all details
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Product details

  • Publisher ‏ : ‎ Unstoppable CEO Press (November 19, 2021)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 228 pages
  • ISBN-10 ‏ : ‎ 1955242070
  • ISBN-13 ‏ : ‎ 978-1955242073
  • Item Weight ‏ : ‎ 10.2 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.52 x 8.5 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 31 ratings

About the author

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Judi Radice Hays

Judi Radice Hays

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Judi Hays is a sought-after LinkedIn expert for turning underperforming LinkedIn profiles into prospect-attracting powerhouses. She helps business executives identify their audience, elevate their LinkedIn profile and personal brand.

Judi consults with businesses in 30 different industries, all selling high-ticket products and services in high-trust selling environments. She guides them to build authority, credibility and trust which ultimately leads to increased revenue.

As a Forbes contributor and author of 'Elevate, Expand, Engage,' a Refreshingly Different Approach to Winning on LinkedIn, Judi’s proprietary methods are shared through workshops, trade industry associations, seminars, consulting, and white glove ‘done-for-you’ services for her clients.

She is a frequent podcast guest and speaker. She has presented trainings and seminars for Forbes Business Council, FENG (Financial Executive Network Group), CoreNet (Commercial Real Estate Network), Greater Austin Chamber of Commerce, NWBC (National Women’s Business Council), NAWBO (National Association of Women Business Owners), SBA (Small Business Administration), SCORE (Service Corps of Retired Executives), NAPO (National Association of Professional Organizers), and Baruch College.

Judi’s Forbes articles: http://bit.ly/JudiHaysForbesBio

Here’s where you can find Judi’s book: 'Elevate, Expand, Engage,' a Refreshingly Different Approach to Winning on LinkedIn.

https://amzn.to/3rfq66u

Connect with Judi on LinkedIn: https://www.linkedin.com/in/judihays/

Follow Judi on Twitter: @askjudihays

Follow Elevate, Expand, Engage on Instagram: @elevate.expand.engage

Customer reviews

4.6 out of 5 stars
4.6 out of 5
31 global ratings
Just what I need to light up my LinkedIn outreach and close some more deals
5 Stars
Just what I need to light up my LinkedIn outreach and close some more deals
There is a big gap in my knowledge on getting business out of LinkedIn and "Elevate Expand Engage" fills much of it. I know how to get started in LinkedIn relationships, but now enough on how to nurture them to close deals. The book is spot on and it's super easy to read and understand.I brought one book to Costa Rica with me this winter and this is it. I turn the corner on the pages so remind me where to come back when I am at the laptop (vs at the pool). There are a lot of them. I don't think I will get to the end before I dive in. Too tasty...
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Top reviews from the United States

Jnoonan
5.0 out of 5 stars Brisk, Smart, Highly Valuable, Inspiring
Reviewed in the United States on January 14, 2022
Verified Purchase
Judi Hays, a fast-talking New Yorker, gets right to it in this Gem of a B2B sales resource! There are a sea of Linked In experts out there who claim to teach you the tricks of B2B selling using LinkedIn. Judi stands out with her common sense, actionable advice to use LinkedIn’s most powerful capabilities to advance your sales strategy. Her focus is on helping grow your business using LinkedIn, not how to use all the cool “stuff”. She tells it like it is… what will work, what won’t, and what will get you in trouble. She isn’t just an expert on LinkedIn, but also an expert on B2B in a digital world. And she writes in a style that is as direct, to the point, and insightful as she is! I highly recommend this awesome read. And, as Judi would no bounty say “don’t only read it, DO IT!”
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Brayden C
5.0 out of 5 stars Great book! Great Author!
Reviewed in the United States on April 29, 2022
Verified Purchase
This book is incredibly insightful with wonderful explanations to the innerworkings of LinkedIn. I learned SO much about the platform that I would have never learned by just simply using LinkedIn. On top of all the great educational content, there are action items throughout the entire book that keep you on track to improving your LinkedIn page and increasing your following. The book also provides techniques to turn this increase in following to an increase in prospects and customers.

This book really changed my perspective and view of LinkedIn. I now see it as a much more valuable tool for professionals to use. It is safe to say that the author, Judi Hays, is a LinkedIn expert!
One person found this helpful
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Mike O'Neil
5.0 out of 5 stars Just what I need to light up my LinkedIn outreach and close some more deals
Reviewed in the United States on February 22, 2022
Verified Purchase
There is a big gap in my knowledge on getting business out of LinkedIn and "Elevate Expand Engage" fills much of it. I know how to get started in LinkedIn relationships, but now enough on how to nurture them to close deals. The book is spot on and it's super easy to read and understand.

I brought one book to Costa Rica with me this winter and this is it. I turn the corner on the pages so remind me where to come back when I am at the laptop (vs at the pool). There are a lot of them. I don't think I will get to the end before I dive in. Too tasty...
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Mike O'Neil
5.0 out of 5 stars Just what I need to light up my LinkedIn outreach and close some more deals
Reviewed in the United States on February 22, 2022
There is a big gap in my knowledge on getting business out of LinkedIn and "Elevate Expand Engage" fills much of it. I know how to get started in LinkedIn relationships, but now enough on how to nurture them to close deals. The book is spot on and it's super easy to read and understand.

I brought one book to Costa Rica with me this winter and this is it. I turn the corner on the pages so remind me where to come back when I am at the laptop (vs at the pool). There are a lot of them. I don't think I will get to the end before I dive in. Too tasty...
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One person found this helpful
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Craig Severinsen
5.0 out of 5 stars Use LinkedIn to attract more clients
Reviewed in the United States on August 25, 2022
Verified Purchase
This is a great book to learn how to leverage LinkedIn to build real relationships on LinkedIn (which, in turn, leads to more sales).

Judi walks you through her three step approach (Elevate, Expand and Engage) to successful leverage LinkedIn. This is great for the beginner who never has used LinkedIn (she walks you through the things you need to do and learn), as well as the experienced user who wants to be more strategic in their approach.

Even little shifts to your approach can lead to big results.
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Craig Severinsen
5.0 out of 5 stars Use LinkedIn to attract more clients
Reviewed in the United States on August 25, 2022
This is a great book to learn how to leverage LinkedIn to build real relationships on LinkedIn (which, in turn, leads to more sales).

Judi walks you through her three step approach (Elevate, Expand and Engage) to successful leverage LinkedIn. This is great for the beginner who never has used LinkedIn (she walks you through the things you need to do and learn), as well as the experienced user who wants to be more strategic in their approach.

Even little shifts to your approach can lead to big results.
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One person found this helpful
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Amazon Customer
5.0 out of 5 stars This is a must read for today's professional!
Reviewed in the United States on March 3, 2022
Verified Purchase
Judi has such an engaging, easy-to-read style with very actionable items you can implement now! I love her "three-legged stool" approach to understanding her "Triple-E Method" of Elevate - Design an attractive profile, Expand - Build your network, and Engage - Create genuine relationships and earn trust.

By the way, if you want to write a book, Judi's design and layout of her pages are filled with titles, sub-headings, bullets, diagrams, graphs, call-outs, tips, quotes, action items. Wow - makes reading her book so fun and enjoyable.

This is a must read for today's professional!
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Amazon Customer
5.0 out of 5 stars This is a must read for today's professional!
Reviewed in the United States on March 3, 2022
Judi has such an engaging, easy-to-read style with very actionable items you can implement now! I love her "three-legged stool" approach to understanding her "Triple-E Method" of Elevate - Design an attractive profile, Expand - Build your network, and Engage - Create genuine relationships and earn trust.

By the way, if you want to write a book, Judi's design and layout of her pages are filled with titles, sub-headings, bullets, diagrams, graphs, call-outs, tips, quotes, action items. Wow - makes reading her book so fun and enjoyable.

This is a must read for today's professional!
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Rivka Hodgkinson
5.0 out of 5 stars Practical LinkedIn advice that really works!
Reviewed in the United States on December 17, 2021
Verified Purchase
As someone who has taught classes, spoken at events, and done individual training on LinkedIn, I am pretty picky when it comes to books on the subject. There are so many people writing books who simply don't know what they are talking about. That is why I was excited to see this one! I will definitely be gifting this to my clients who need help with their LinkedIn strategy. This book is practical, up-to-date, and easy to read. If you want help growing your business through LinkedIn, definitely check this one out.
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Rivka Hodgkinson
5.0 out of 5 stars Practical LinkedIn advice that really works!
Reviewed in the United States on December 17, 2021
As someone who has taught classes, spoken at events, and done individual training on LinkedIn, I am pretty picky when it comes to books on the subject. There are so many people writing books who simply don't know what they are talking about. That is why I was excited to see this one! I will definitely be gifting this to my clients who need help with their LinkedIn strategy. This book is practical, up-to-date, and easy to read. If you want help growing your business through LinkedIn, definitely check this one out.
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Viveca Hess
5.0 out of 5 stars Great and unique insights!
Reviewed in the United States on December 15, 2021
Verified Purchase
Just when I thought I knew lots about this ever changing landscape of LinkedIn, along comes this expert who has yet another and unique method of showing us how to really engage and have an impact on others lives, and livelihood. We're in this together and when someone comes along generously sharing insight this way, well, I listen, and learn and pay it forward to my clients. Great insight and read, I highly recommend - if you want to make an impact on LinkedIn!
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Viveca Hess
5.0 out of 5 stars Great and unique insights!
Reviewed in the United States on December 15, 2021
Just when I thought I knew lots about this ever changing landscape of LinkedIn, along comes this expert who has yet another and unique method of showing us how to really engage and have an impact on others lives, and livelihood. We're in this together and when someone comes along generously sharing insight this way, well, I listen, and learn and pay it forward to my clients. Great insight and read, I highly recommend - if you want to make an impact on LinkedIn!
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Mari Fukuyama
5.0 out of 5 stars Inspiring and practical advice for attracting LinkedIn prospects
Reviewed in the United States on January 29, 2022
Verified Purchase
Whether it's targeting prospects, elevating your profile, forging a strong personal brand or creating meaningful content that connects with your audience, Judi Hays has excellent insights to share. This book provides practical advice on how to stand out and be heard on a platform that's already content-rich, so you can reach prospects and build your business in a strategic, purposeful way.
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Top reviews from other countries

Forrest
5.0 out of 5 stars If you need to learn LinkedIn...
Reviewed in Canada on March 3, 2022
Verified Purchase
The 2nd best thing about this book is that it feels like the author is speaking directly to me.
The 1st? All the actionable knowledge!!
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@Timothy_Hughes
5.0 out of 5 stars A LinkedIn book that isn't about LinkedIn (thankfully) it's about how to be social
Reviewed in the United Kingdom on March 16, 2022
Verified Purchase
Judi Radice Hays has written a LinkedIn book with a difference, it isn’t about LinkedIn.

The mistake that pretty much all LinkedIn authors make is that the book is about the tool. Then, of course, as soon as the book is published is that it’s out of date as LinkedIn has changed.

The book “Elevate, Expand, Engage” is ahead, because it offers the reader a strategy, in which to be social, which is the secret of winning on social media. Like driving a car, you don’t need to understand how the engine works, you follow the process of driving.

I certainly recommend this book if you are moving into sales and want to understand the mechanics of selling on social. This book gives you are decent framework as well as some hint and tips that should get you started. Also, if you are a business owner and either have to “sell” as it’s your business or you want to understand what this “LinkedIn thing” is all about. Certainly, the best LinkedIn book I’ve read for a long time.
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Angus Grady
5.0 out of 5 stars Refreshing journey through a business critical platform that is LinkedIn
Reviewed in the United Kingdom on December 15, 2021
Verified Purchase
There are books out there that you get to page 8 and you are drained.
This book on the other hand really does keep your interest and for good reason.
It’s not a massive book but it does contain some substance hat looks at the various facets of LinkedIn in an engaging fashion.
Practical, expert advice given within a framework of educating the reader as to the structure and power of LinkedIn.
A book you can graze on without having to start at the start although in doing so you will learn everything you will need to know about LinkedIn.
I highly recommend this book and am enjoying the Kindle option.
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