Ignite Your Profits with
Profit Mastery
for Veterinary Practices

We empower Veterinary Practice Owners with confidence to know their numbers, increase cash flow and profitability so you can create the practice you’ve always desired.

10 Ways to Increase The Value of Your Practice

See where you stand with your numbers and how you can increase your PROFIT.

Welcome To Profit Mastery
for Veterinary Practices

Once you truly gain control over your finances, you will notice a ripple effect.  Stress over managing payroll evaporates. The day to day anxieties about bills, vendors, and obligations disappear.

And you begin to apply your creative energies into more productive and enjoyable channels, including:

  • Growing your Practice
  • Caring for your Team
  • Living your Life!

Confidence, resilience, and financial freedom are closer than you think. In your career… you have changed so many lives. Contact us today and let us make a difference in yours.

Meet Your Profit Mastery Coach!

Hi, I’m Ruben Cruz, your Profit Mastery Coach!  I’m a CPA and Profit First Certified Coach for Veterinary Practice Owners. I’m also a Non-DVM practice owner, husband, and father to 6 fur babies.

I understand veterinarians and know what it takes to wake up every day with an earnest sense of responsibility for the animals (and pet owners) who need you.

I’m passionate about helping you take control of your practice finances, cashflow, and profitability. 

May the PROFITS be with YOU!

How Can I Help You Become More Profitable?

Learn how to manage your cash flow and books using the only Profit First methodology dedicated specifically for Veterinarians!

Profit Mastery Basic

Take control of your finances at your own pace by receiving ongoing support as you implement the basics of Profit First Mastery into your practice.

Profit Mastery PRO

Need one-to-one support & accountability with your finances?  Get your very own Profit First Mastery and Quickbooks Online Coach, so you can reach your PROFIT goals faster. 

Fractional CFO

Already a successful 7 Figure+ Practice?  At this level, it’s important to navigate the financial and tax whirlwinds.  Hire Ruben as your one-to-one CFO to help you minimize taxes and maximize PROFIT

Mike Michalowicz

Author of Profit First

“We have truly enjoyed working with Ruben and Crulliance. He provides personal knowledge and insight specific to the veterinary field that is invaluable in guiding our business and personal decisions. If there is ever an area in which he isn’t familiar, he is upfront about it and does the research so that we have the expertise we need.”

Dr. Peter Mosites
Mermaid Vet Hospital

“Ruben has helped me navigate through the financial stresses of starting a new practice. I have become more organized through Quickbooks so that I can manage all of my invoices and payments, as well as see my current profit and loss. He has been invaluable in helping me set up and manage my practice’s finances and starting operations.”

Dr. Amanda Esposito

“During  our meetings with Ruben, I have found him to be extremely helpful. He’s clear and to the point, there is no confusion . He strives to reach us and makes us feel welcome, with any questions that we may have. It’s very clear that Ruben is patient and has a way of explaining the how and why of maintaining financial records that makes sense and ensuring that we can complete these tasks on our own.”

Kathy E. McGuire
Financial Manager of Fur Ever Friends Veterinary Clinic