Legally Contented

Wayne Pollock

For lawyers, law firms, and companies serving the legal industry, content marketing and thought leadership marketing are a must if they want to build their books of business or increase their revenues. In each episode of Legally Contented, Wayne Pollock, a former Am Law 50 senior associate and the founder of the Law Firm Editorial Service, interviews lawyers and legal industry in-house marketers who are doing big things with their content marketing or thought leadership marketing efforts, or experts from inside the legal industry and out who can help you do bigger things with your content marketing and thought leadership marketing efforts. If you're a lawyer, a law firm marketer, or a marketer at a company serving the legal industry and want to stay apprised of the best practices in content marketing and thought leadership marketing in the legal industry, this is the podcast for you. read less
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Episodes

Building a PI firm through 100K social media followers - Taly Goody
Nov 15 2023
Building a PI firm through 100K social media followers - Taly Goody
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Taly Goody, the founder of Goody Law Group, a personal injury and employment law firm serving clients in California and Wyoming.With 89,000+ followers on TikTok, and 14,000+ followers on Instagram, Taly is building her law firm—which she co-owns with her husband Greyson Goody—through her social media marketing efforts and her ability to reach more than 100,000 followers through her social media posts.In this episode, Taly and Wayne covered, among other things:- Where she gets inspiration for her social media posts- Whether her social media presence rubs her referral sources the wrong way- How she knew her social media efforts were paying off- Whether she was concerned about her being the sole face of her law firm- How she has used social media as a springboard for additional marketing efforts- What it means for lawyers to use social media intentionallyWatch the episode on YouTube:https://www.youtube.com/watch?v=iMuO2esbhhMAbout Taly GoodyTaly's online bio: http://goodylawgroup.com/our-attorneysTaly on TikTok: https://www.tiktok.com/@talygoodyesqTaly on Instagram: https://www.instagram.com/talygoodyesqTaly on YouTube: https://www.youtube.com/@TalyGoodyEsqAbout Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculatorCheck out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videosDo you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com
Best practices for multimedia thought leadership - Jessica Aries
Nov 1 2023
Best practices for multimedia thought leadership - Jessica Aries
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Jessica Aries, founder of By Aries, a digital marketing agency for law firms.Jessica is a lawyer turned digital marketer who helps lawyers simplify their digital marketing to build consistent visibility and a profitable practice.A former in-house legal marketer at some of the largest and fastest-growing firms in the world, Jessica understands the pressures lawyers face and strives to help them perfect their digital presence to build relationships, develop new opportunities, and transform their approach to marketing in an easy and approachable way.In this episode, Jessica and Wayne covered, among other things:- The one kind of LinkedIn post that's flying under the radar- Why the substance of your content doesn't matter if you don't get this one thing right- How to connect with people on social media on a personal level in a way that's constructive and empowering- Why photo filters and cleaned-up headshots could backfire for attorneys- How law firms are using AI for deeper purposes than content creation- The biggest risk lawyers and their law firms face when they use AIWatch the episode on YouTube:https://www.youtube.com/watch?v=MhgbDIun0coAbout Jessica AriesJessica's online bio: https://byaries.com/about/our-teamJessica on LinkedIn: https://www.linkedin.com/in/jessicaariesJessica on Instagram: https://www.instagram.com/jessica_byariesBy Aries on YouTube: https://www.youtube.com/c/ByAriesBy Aries on TikTok: https://www.tiktok.com/@byariesmarketingAbout Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculatorCheck out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videosDo you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com
18K+ LinkedIn followers by balancing legal content with personal content - Scott Oliver
Oct 15 2023
18K+ LinkedIn followers by balancing legal content with personal content - Scott Oliver
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Scott Oliver, a partner at Lewis Kappes in Indianapolis. Scott Oliver practices in the areas of commercial finance, real estate, and corporate transactions. He represents state and national banks involved in commercial financing, as well as clients involved in business/real estate transactions, including: real estate acquisitions/sales, business acquisitions/sales, leases, entity formation and governance, commercial issues, contract preparation, contract negotiations, and compliance.As a closing attorney, Scott represents banks and non-bank lenders involved in SBA and conventional financing. He works in all stages of the lending process, including credit review, compliance, eligibility, lien perfection, title review/negotiations, preparation of security instruments/loan documents, subordination/intercreditor agreements, workouts, collections, foreclosure, and bankruptcy. Over the course of his career, Scott has closed hundreds of SBA 7(a) loans, SBA 504 loans, SBA CAPLine loans, and a wide range of conventional facilities. While stationed in the heart of Indianapolis, his team has closed transactions throughout the country in all 50 states.In their discussion about how he has been able to build his visibility and his practice through LinkedIn (18K followers and counting) and X/Twitter (5.5K followers and counting), Scott and Wayne talk about, among other things:- Pivoting when the content that works on a social media platform no longer works;- The funny thing that happens when lawyers don't try too hard to get business from prospective clients;- Scott's process for creating content;- How to create original, personal content that doesn't pander;- How to consistently publish content when you're a busy professional juggling work and family responsibilities;- How LinkedIn compares to X/Twitter for lawyers looking to market themselves;- The important role social media plays in marketing and business development even when you're not posting on it; and- The future of social media marketing for lawyers.Watch the episode on YouTube:https://www.youtube.com/watch?v=uoQlXI4EpfMAbout Scott OliverScott's online bio: https://lewiskappes.com/bio/SOliver.phpScott on LinkedIn: https://www.linkedin.com/in/scottoliver5/Scott on Twitter: https://twitter.com/SAOliver_AttyAbout Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculatorCheck out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videosDo you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com
All legal marketing comes down to these 2 things (plus nine more legal marketing nuggets) - Gyi Tsakalakis
Oct 1 2023
All legal marketing comes down to these 2 things (plus nine more legal marketing nuggets) - Gyi Tsakalakis
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Gyi Tsakalakis, founder of AttorneySync, a law firm marketing agency that helps law firms grow profitably with digital legal marketing and without wasting time.In their discussion about best practices in legal marketing  today, Gyi and Wayne talked about, among other things:- What is good content these days- How law firms screw up when it comes to referral marketing- The two things that all legal marketing and business development boils down to (18:25ish)- Why community marketing is underappreciated- Branding vs. direct response advertising- The state of SEO for law firms today- The importance of authorship in the age of AI- Why Gyi might not hang up the phone on an attorney who calls to discuss a metaverse strategy- Law firms and influencer marketing- What corporate law firms can learn from "direct to consumer" law firms, and vice versaWatch the episode on YouTube:https://www.youtube.com/watch?v=qSFsD5-0mA0About Gyi TsakalakisGyi's personal website: https://gyitsakalakis.comGyi on LinkedIn: https://www.linkedin.com/in/gyitsakalakisGyi on X/Twitter: https://twitter.com/gyitsakalakisGyi's podcast, Lunch Hour Legal Marketing: https://legaltalknetwork.com/podcasts/lunch-hour-legal-marketingGyi's company, AttorneySync: https://www.attorneysync.comAbout Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculatorCheck out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videosDo you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com
The Future of Copywriting in the Era of AI - Wayne Pollock
Sep 15 2023
The Future of Copywriting in the Era of AI - Wayne Pollock
In this episode, Wayne Pollock joins Jordan Ostroff on his podcast, Exhibit (A)ttorney, to discuss content creation in the era of AI. Here are the original show notes from the Exhibit (A)ttorney podcast: We explore the fascinating world of copywriting and its evolution in the era of AI. Join us as we sit down with Wayne Pollock, a renowned expert in copywriting and AI, to uncover how artificial intelligence is reshaping the way content is created and consumed. Watch the episode on YouTube:https://www.youtube.com/watch?v=c7xJFYSPxDQ About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculatorCheck out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videosDo you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com