The Most Exciting New Makeup Products Launching in May

Go all out with Dashing Diva's Neon Lights Collection featuring all of the fluorescent green, blue, pink, and yellow hues you could possibly ever want. And they come in 23 styles, including Magic Press (like the Game Over press-on style pictured above) and Gloss Gel Strips, to suit every mood. If there's anything this collection proves, it's that the '90s are always in style.

We reported that "cleaner" mascaras would be one of the biggest 2021 makeup trends, and Lawless is bringing their A-game with its latest launch. The One & Done Mascara is a vegan option (formulated without sulfates, parabens, and mineral oils) that fluffs up your lashes with just one run-through of the wand. To be exact, it's outfitted with an elastomer brush that grips onto each lash and combs through for incredible volume and length, while the unique, spherical tip helps separate individual lashes as needed. 

To keep lashes looking soft, luscious, and healthy, the formula is infused with lacquer tree and rice bran waxes (as an alternative to beeswax), castor oil, and argan oil.

Formulated with the undertones of melanin-rich skin at the forefront, Ami Cole's Skin-Enhancing Tint imparts a gorgeous radiance and satin finish that feels like you're wearing nothing at all. The six flexible shades are broken into Rich 1 and 2, Deep 1 and 2, and Medium 1 and 2. For example, Rich 1 (pictured above) is a match made in heaven for rich, ebony skin with neutral undertones. 

On top of that, the vegan formula is spiked with hydrating and antioxidant-rich ingredients including baobab seed, hibiscus flower, and pumpkin seed for nourished skin. This travel-friendly tube is basically your secret to faking a full night of rest.

It suffices to say that Em Cosmetics knows what it's doing with cushion products. After the success of its Daydream Cushion (which was a 2020 favorite amongst Allure editors), the Michelle Phan-helmed brand is debuting the Moonbeam Cushion Highlighter. The vegan formula creates an ultra-sheer, pearly topper that feels like silk on the skin, is easily buildable and layerable, and basically makes you look like a celestial being. Wear Halo (neutral gold), Aura (rosy champagne), and Divinity (deep bronze) alone or mix and match for a customized, out-of-this-world glow.

Like many of the brand's other hybrid offerings, this compact is infused with brightening niacinamide, conditioning vitamin E, as well as a hydrating cocktail of sacha inchi oil, hyaluronic acid, and squalene for a multitude of skin-loving benefits.

Olive & June's The Summer Set is filled to the brim with seven bright neon shades that span the entire rainbow (sans purple) for an instant mood boost all summer long. Along with the usual suspects, like a topcoat, polish remover pot, and cuticle serum, you'll also be equipped with stickers to decorate your box as well as stickers to adorn your nails (letters, hearts, and fruits, oh my). Last but not least you'll get a limited-edition, neon yellow Poppy tool, which hugs the inner polish bottle cap for a more ergonomic fit. 

Alternatively, you can buy just the seven-piece polish set for $64 total or $8 for individual bottles.

Halsey keeps putting out hits with her buzzy About-Face brand — in fact, it's hard to believe it only launched four months ago. The latest lineup addition is the Daytripper Collection, which is all about the retro feels, thanks to vibrant pastel lavenders, blues, greens, and yellows, as well as holographic hues. While every single item — Matte Fluid Eye Paints, Light Lock Lip Gloss, Light Lock Intense Shimmer Sticks, and Light Lock Highlighting Powder — in the collection is drool-worthy, Allure senior commerce writer Sarah Han is a big fan of the liquid eye paints for a quick swipe of bold color that'll elevate your everyday look in just a few seconds. (Pro tip: Use the thin side of the flat doe-foot applicator to draw more precise lines and wings.)

Euphoria makeup artist Donni Davy is back with the second installment of her incredible collaboration with Face Lace. Joining Head in the Clouds (pictured in the middle) is Eye-Lectric (pictured at the bottom) and Spiked! Face Decals (pictured at the top). Adorn your eyes and face with lightning bolt-inspired and spiked graphic liner designs and just have fun with it — like Jules would. Both individual Eye-Lectric and Spiked! sets come with two sheets, one iridescent holographic and one black glitter, or you can buy all three designs in the Holographic Fantasy set (as seen above) or Glittery Fantasy set for $26 each.

And as a reminder, 10 percent of profits from each purchase of the Head in the Clouds Set will be donated to Trans Lifeline through December 31, 2021.

We normally wouldn't say this, but "words are useless" when it comes to showcasing the Disney & Pixar Edna Mode x Ciaté London Collection. Look at this marvel of the Edna Mode Never Look Back Palette, which is packed with six eye shadows ranging from bright violet to sparkling champagne and two buttery-soft, pinky powders with iconic names such as "Milan Darling" and "I Insist." Top off your look with the ultra-pigmented Edna Mode Gel Eyeliners in Be Bold (peachy pink) or Fight Win (aqua) and the Edna Mode Fashion Maven Lip Shadow (crimson) for transfer-proof color you can swipe with your fingers. You're a busy person, after all. In the words of Mode, "I never look back, darling! It distracts from the now." 

Now that mask mandates are easing up (for vaccinated people, of course) and people are revealing the lower halves of their faces, prepare yourself to receive all of the compliments on your lip color. Specifically, the Lancôme Paris L'Absolu Rouge Drama Ink will give all of your friends (and bystanders) something to talk about. This semi-matte liquid lipstick delivers ultra-pigmented color for eight hours of comfortable wear, thanks to a lightweight water-in-oil emulsion formula spiked with softening rose extract. Take your pick from 13 pink, red, berry, and brownish shades, including Fiery Pink (pictured above).

You might not have your dream house (yet) but you can still channel some Barbie-inspired glamour with the Colourpop x Malibu Barbie collection and pretend you're living the sweet, beachside mansion life. Liven up with your complexion with the Malibu Barbie Shadow Palette (a selection of 15 orange, pinks, aqua, and neutrals), Beach Party Super Shock Highlighter (warm golden bronze), three Lux Lipstick Kits (which include a matching Lux Lipstick and Lippie Pencil), Doll Lashes falsies, and combination sets.

Deck of Scarlet's Dual Drama Liquid Eyeliner gives you versatility at its duochrome finest. A super-precise brush paints on four color-shifting shades aptly called Cosmic Rays (violet/indigo), Solar Flare (bronze/green gold), Retrograde (rosey plum/golden olive), and Interstellar (vibrant teal/cobalt blue) for an eye-catching look like no other. Whether they're worn alone, layered on top of one another, or paired with the true black liner found on the other end of each product, you simply can't go wrong. The brand also claims that a moisturizing cocktail of moringa oil, peptides, and biotin promotes the appearance of fuller lashes.

Can there be too many pop culture and makeup crossovers? Ugh, as if! HipDot keeps serving up hits and the latest involves none other than the totally buggin' '90s teen movie Clueless. Chances are you and your bestie have dressed up as Cher and Dionne at least once for Halloween, but now you can channel their energies on a daily basis with a full face of Valley-inspired glam. 

The retro-themed lineup is outfitted in packaging inspired by flip phones, fuzzy pens, and novelty lip phones and includes The 411 Eyeshadow Palette ($32), Total Bettys Lip Oil Set ($24), and Totally Clueless Blush Palette ($26). If you can't decide on just one item, shop the Clueless Collection Bundle ($82) and Cher's Locker Set Box ($108) to certify you won't end up looking like a "full-on Monet."

In the market for fluttery lashes? RMS Beauty's Straight Up Volumizing Peptide Mascara amps up lashes in no time flat, thanks to volume-pumping peptides that promise up to 12 hours of sky-high lift. The tapered head is also perfect for coating the hardest-to-reach, outer corner lashes. On top of that, the brand's "Tri-Locking System" ensures smudge-free, flake-free wear all day long.

Just like the weather, your complexion is about to heat up, thanks to Benefit's limited-edition Fouroscope Cheek Palettes. Earth Angel and Fire Queen (pictured top left and bottom left) both contain a full-size pan of the Hoola Matte Powder Bronzer, which just turned 20 and typically retails for $30 alone. From there, the elemental palettes — including Air Goddess pictured to the right (sorry, water signs) — diverge with different hues of blushes and highlighters that guarantee a beautiful, summer-ready glow. Some of the mini shades are exclusive to this collection, too, like the Blaze Peach-Pink Highlighter, Starlette Candy Pink Blush, Honey Moon Sunset Pink Blush, and Soulstice Berry Blush.

Allow us to introduce you to the newest member of Maybelline New York's Fit Me family: the Tinted Moisturizer. This is the drugstore's first, though they have two existing Dream Fresh and Dream Pure BB creams. The aloe-spiked tint comes in 14 shades for up to 12 hours of hydrating, lightweight coverage — just enough to blur the look of your pores and cover blemishes, but still look like skin.

Now that in-person weddings are slowly revving up again (for better or worse), ManiMe has teamed up with bespoke jewelry brand Marrow Fine to present four celebratory, matrimony-ready manicure styles for brides-to-be and their parties. All four sets are appropriately named: Something Blue (a mix of dusty-blue and sheer bases with swipes of gold and white), Save the Date (sheer with ivory half-moons and subtle "pearls"), First Look (half white/half sheer, accented with gold lines), and Champagne Bubbles (sheer with gold sparkles; pictured above). 

As a reminder, ManiMe (a Best of Beauty Breakthrough winner, no less) offers custom-sized gel stickers that don't require any UV curing. These sets are a genius way to look cute on your big day while saving a ton of money — so more to put towards your honeymoon or a new home.

Lune+Aster joined forces with six inspiring young women who run their own woman-centric foundations — including The Happy Org, InHerShoes, and Dream Equal — to create six vegan, cushiony Tinted Lip Balms that represent the important work they do. The six shades are aptly called Girls Helping Girls, Lift Each Other Up, Mind & Body, Pave the Way, Dare to Dream, and Yes We Can — all of which lend sheer but buildable pink, peachy, and mauve flushes to the lips. 

Antioxidant-rich vitamins C and E, pomegranate, and turmeric add bursts of hydration and free radical protection to keep lips smooth and supple for days on end.

In the mood to revamp your nail polish collection? Because, same. Revlon's 100 percent vegan Ultra HD Snap Nail Colors got you covered with 24 cute shades that span the rainbow, like a red-orange Hot Stuff and seafoam Blue My Mind. And they coat your nails in rich, opaque color with just one layer — no streaks, no problems. Infused with moisturizing shea butter and nourishing green botanicals (like spinach, avocado, and green tea), your nails will feel far from weak and brittle.

Anastasia Beverly Hills' Face Palettes marks the brand's first foray into the category, serving up three getaway-inspired trios of bronzer, highlighter, and blush in a convenient, sparkly compact. Best of all, these nine buttery, illuminating shades are entirely brand-new and ready for action.

Italian Summer sweeps you away on a Call Me by Your Name adventure with its golden honey, pale gold, and soft coral color palette, whereas Off to Costa Rica whisks you off on an island escape accented by amber brown, bronze gold, and bright coral hues. Tropical Getaway (an anastasiabeverlyhills.com exclusive) lets you conceptualize the destination but includes deep mahogany, radiant gold, and rich berry tones to kick off your brainstorming. Don't be surprised if you end up booking very real tickets for a future vacation (when it's safe for the receiving country, of course).

Haus Laboratories' PhD Hybrid Lip Oil Stain has an advanced degree in lip evolution, thanks to its self-adjusting pigments, which work alongside your personal pH to create a custom, perfect-for-you shade. More proof that this formula is genius? The impossibly lightweight oil-stain hybrid is spiked with a potent blend of lip-softening squalane, calming prickly pear oil, smoothing collagen, and hydrating peptides for all-day comfort. Choose between five sheer-but-transformative shades: Tint (pink), Neutral (clear), Primary (cherry red), Hue (berry), and Secondary (orange).

Ahead of the live-action Disney film Cruella's premiere on May 28, Sally Hansen has debuted a Miracle Gel collection that embodies the rebellious nature of Cruella de Vil and the anarchic fashion trends of the 1970s. For a dalmatian-inspired look, The Devil is in the Details (shown above) features specks of black, grey, and white glitter. There are plenty of cute solids to choose from as well, including Fame & Fortune (metallic purple), Red Eye (bright red), and Tidal Wave (royal blue) — making this collection anything but ordinary.

Miracle Gel polishes have won multiple Best of Beauty and Readers' Choice Awards, so you know they have excellent, long-wearing formulas that don't require UV curing or harsh, acetone-soaking removal. Simply paint on two coats of your favorite color, add a layer with Miracle Gel topcoat, and you're good to go for up to eight days of shine.

Tubing mascara is having a moment and we are so here for it. Who likes scrubbing and tugging at their eyelids in order to remove stubborn, waterproof formulas? Not us. If you didn't already know, tubing technology simply means that polymers wrap around your individual lashes, so it only takes a bit of warm water and very gentle pressure for those "tubes" to slide off your lashes. Oh, and smudging and flaking throughout the day are highly irrelevant. 

The newest member of the tubing community is Velour's Pretty Big Deal Mascara. That's right; the Asian-owned brand best known for its Best of Beauty-winning falsies has officially ventured into a new category. Velour's lengthening formula is packed with peptides and antioxidant-rich ashwagandha to maintain the health and integrity of your lashes. 

News flash: Gen Z-savvy brand PYT Beauty has officially rebranded, revamped its packaging to be less wasteful (by ditching unnecessary packaging, including mirrors and outer boxes), and made its Target debut. Among the slew of new products is the Glow Me Liquid Eyeshadow, which comes in three shimmery and eye-catching shades, Rosy Nude (pictured above), Gold, and Champagne. This vegan formula is packed with nourishing sunflower seed oil and softening vitamin E, which means you won't experience any weird creasing throughout the day. Whether you decide to wear it all over your lids as shadow or use it as liner, you can't go wrong.

Why reach for multiple products when you can achieve a full-face beat with just one? Meet Charlotte Tilbury's limited-edition Instant Look of Love in a Palette, which is packed with three eye shadows, blush, bronzer, highlighter, and setting powder (aka the Airbrush Flawless Finish Powder). All you need is five minutes top to get your everyday glow on. The multitasking palette is available in two shades, Pretty, Blushed Beauty and Glowing Beauty (photographed above). After you're done with all of the steps as detailed in the palette, tie it all together with the Look of Love Lipstick in Nude Romance.

Right off the heels of its U.S. debut, luxury K-beauty brand Hera has officially made its Black Foundation Cover Fit available to shop stateside. Our colleagues over at Allure Korea have already given their stamp of approval — calling out its long-lasting, semi-matte, and no-fade formula spiked with hydrating hyaluronic acid. Also new to Amazon is the ultra-dense Foundation Brush, which will buff Cover Fit to perfection. Here's to hoping Hera will expand its shade range (which currently stands at six) very soon, so deeper skin tones can benefit from this innovative liquid-to-powder product.

(P.S. Through May 8, Amazon shoppers score an additional 10 percent off the full Hera collection — including Blackpink member Jennie's favorite lipsticks — using code HERA4MOM.)

Urban Decay's Best of Beauty-winning All Nighter Long Lasting Makeup Setting Spray has been an integral product in many people's makeup routines for years, locking in beautiful creations and preventing creasing, slipping, and fading for hours on end. Now, a new member joins the insomnia crew, the All Nighter Loose Setting Powder. If you prefer to target certain areas of your face (i.e. the T-zone) instead of spritzing at large, this silky, hyaluronic acid-infused formula does just that — leaving behind a translucent, matte finish that doesn't settle into pores or fine lines. Confidently say goodbye to excess oil and shine during the dog days of summer.

Forget about shoes — give a girl the right makeup and she'll conquer the world. While you certainly don't need any products at all to strut your stuff, the Bésame x Marilyn Monroe Collection is pretty easy on the eyes. While Marilyn's Cosmetic Valet Case (a limited-edition box with all 15 pieces) is already sold out, you can still snag The Essential Marilyn Collection (shown above), which is impressively beautiful in its own right. The extensive 14-piece selection includes a Girl's Best Friend Mascara, three lipsticks, two lip liner pencils, two eyeliner pencils, two lip glosses, two sets of false lashes, a Bombshell Shadow Quad, and a White Cream Highlighter — all so you can recreate some of the icon's famed looks. Much of the collection is encased in glamorous golden casing, decorated with Monroe's signature, and based on actual shades she wore on and offscreen in the 1950s and 1960s. Ooh la la.

Róen's Mood 4Ever Palette is designed to be a hero palette complete with four versatile, cream-powder hybrid shades (known as lid illumes) that give off a "glass glow" like finish. While you can use brushes, these incredibly silky shades actually play really nicely with fingers, as the heat from your fingertips allow them to glide onto lids like butter — saving you some precious time.

All four very wearable shades Cream (ivory cream), Elated (pale rose), Toasty (translucent taupe), and Impressions (shimmery maroon) are formulated with fine pearl flecks for just the right amount of illumination. Forget the 40-shade palettes; this might just become your new go-to.