In this episode of Marketing News Canada, Darian Kovacs at Jelly Marketing chats with Mary DePaoli, Executive VP & CMO at RBC and 2024 Marketing Hall of Fame Inductee, about:

• Mary’s journey to her current position with RBC

• The RBC Foundation

• Mary’s insights on marketing trends

• And more!

In this episode of Marketing News Canada, Daryl Louie chats with Helen Kontozopoulos, Co-Founder at ODAIA Intelligence, about:

• Her journey from marketing to AI / Tech

• The mindset that is critical to establish before using tools in your industry

• AI and how to prep for it in post secondary

In this episode of Marketing News Canada, Ted Lau at Ballistic Arts chats with the Chief Marketing Officer (CMO) at Indeed, about:

• How Indeed became the world's largest employment platform

• B2P rather than B2B or B2C

• Marketing opportunities and challenges in 2024

• And more!

In this episode of Marketing News Canada, Darian Kovacs at Jelly Marketing chats with Judy Lewis and Deborah Weinstein, Co-Founders of Strategic Objectives and 2024 Marketing Hall of Fame Inductees, about:

• Their origin stories and journeys in Public Relations and Communications

• Being a woman-owned PR company at a time when the industry was dominated by men

• Stories from their time in PR

• And more!

In this episode of Marketing News Canada, Ted Lau at Ballistic Arts chats with Patrick Chandler, Co-Founder and Chief Marketing Officer of FightCamp, about:

• How 5 Canadians (and 1 American) grew their at-home boxing fitness platform and raised $90M

• What Patrick learned most from Y Combinator

• How to address diminishing returns on your Cost-Per-Acquisition costs

In this episode of Marketing News Canada, Ted Lau at Ballistic Arts chats with Lucas Béland, CEO & Founder of Goloot, about:

• The evolution of Goloot

• How a 22-year-old university drop out raised $6M and achieved $1M ARR in the AdTech/MarTech space

• Finding an opportunity in the online advertising space to achieve fast growth

In this episode of Marketing News Canada, Ted Lau at Ballistic Arts chats with Matthew Tsang, Co-Founder of AndHumanity, about:

• How the notion DEI and Marketing really work together

• What brands have done wrong around DEI and what to do about it

• Why representation matters

In this episode of Marketing News Canada, Ted Lau at Ballistic Arts chats with Leticia Manzanares, Marketing Director at Return-It, about:

• Return-It's recycling program and how to make memorable campaigns with not so glamorous things like recycling

• Her secret to career growth

• Newcomers, diversity and leadership

In this episode of Marketing News Canada, Daryl Louie chats with Liz Geraghty, Chief Marketing Officer at Wendy’s, about:

• Wendy's authenticity in brand voice and tone

• Wendy's growth strategy in Canada

• Sassiness and fun as it connects to a challenger brand

In this episode of Marketing News Canada, Darian Kovacs chats with Eric Morris, Head of Retail at Google Canada for a second time about:

• Current trends in consumer spending

• Advertising advice for retailers around the holidays

• And more!

In this episode of Marketing News Canada, Ted Lau at Ballistic Arts chats with Christie Horsman, Vice President of Marketing at Thinkific, about:

• Christie’s journey to her position with Thinkific

• The keys to being a successful senior leader in marketing

• Future of Creator Economy and B2B Marketing

• And all things dijon mustard!

In this episode of Marketing News Canada, Sarah Stockdale from Growclass chats with Paul Briggs, Principal Analyst at Insider Intelligence (eMarketer) Canada, about:

• Paul’s origin story and his journey to his role with Insider Intelligence

• Marketing in Canada vs. the US

• The future direction for Insider Intelligence (eMarketer) Canada

• And more!

In this episode of Marketing News Canada, Amanda Smith from Monday Creative chats with Nicholas Lammie, Global Campaign Director for the FC Brand at Electronic Arts (EA), about:

• Nick’s journey to his position at EA

• The recent EA SPORTS FC re-brand

• Future directions for EA SPORTS

In this episode of Marketing News Canada, Darian Kovacs chat with Matt Rivard, Director of Strategy and Product for Google Canada, about:

• Google’s use of AI

• The impact of AI on the marketing & advertising industry

• And more!

In this episode of Marketing News Canada, Darian Kovacs chat with Valerie Walker, CEO of the Business & Higher Education Roundtable (BHER), about:

• The origin and purpose of the Business & Higher Education Roundtable (BHER)

• Advice on how sector councils can work with post-secondary institutions to address skills gaps

• The role of Continuing Education in career development

• The benefits of Work-Integrated Learning (WIL) for employers

In this episode of Marketing News Canada, Darian Kovacs chat with Dani Trevino, Social Media Marketing Strategist at Crayola about:

• Dani’s journey to working for Crayola

• Notable trends in marketing and social media

• And more!

In this episode of Marketing News Canada, Daryl Louie chats with Steve Mossop, Executive Vice President of Leger Vancouver, about:

• Steve’s origin story

• AI trends in Market Research

• Accurate election polling and what it means for the industry

In this episode of Marketing News Canada, Darian Kovacs chats with Ellen Graf-Martin, Founder and President of Graf-Martin Communications and one of the inductees for the 2023 Marketing, Advertising, PR, and Communications Hall of Fame, about:

• How Graf-Martin Communications supports their clients

• The Table: a group of Canadian Christian women in positions of leadership and influence

• What it’s like being a female entrepreneur in a male-dominated industry

In this episode of Marketing News Canada, Sydney Vardja chats with Raven Opatovsky, Head of Media & Digital Marketing at Tim Hortons, about:

• Raven’s journey to her position with Tim Hortons

• Her favourite brands and trends right now

• Future direction for Tim Hortons

• And more!

In this episode of Marketing News Canada, Darian Kovacs chats with Adam Gellert, Founder of HiredHippo and Linkus Group, about:

• What HiredHippo is doing to help great employers and qualified applicants find each other

• How HiredHippo differs from other recruitment platforms

• And more!