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Allan Dib
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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd Kindle Edition

by Allan Dib (Author) Format: Kindle Edition
4.7 out of 5 stars 9,277
#1 Best Seller in Web Marketing
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Your Entire Marketing Strategy on One Page

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.

In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.

Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.

In this groundbreaking new book you'll discover:
  • How to get new customers, clients, or patients and how to make more profit from existing ones.
  • Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
  • How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
  • A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.
  • How to annihilate competitors and make yourself the only logical choice.
  • How to get amazing results on a small budget using the secrets of direct response marketing.
  • How to charge high prices for your products and services and have customers actually thank you for it.
Previous page
  1. Print length
    234 pages
  2. Language
    English
  3. Sticky notes
    On Kindle Scribe
  4. Publication date
    25 January 2016
  5. File size
    4977 KB
  6. Page Flip
    Enabled
  7. Word Wise
    Enabled
  8. Enhanced typesetting
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  9. See all details
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  1. Struggling business owners will spend time to save money, whereas successful business owners will spend money to save time. Why is that an important distinction? Because you can always get more money, but you can never get more time. So you need to ensure the stuff you spend your time on makes the biggest impact.
    Highlighted by 20,295 Kindle readers
  2. If you want more success, you need to start paying attention to and expand the things that give you the most leverage.
    Highlighted by 15,679 Kindle readers
  3. By far the biggest leverage point in any business is marketing. If you get 10% better at marketing, this can have an exponential or multiplying effect on your bottom line.
    Highlighted by 15,547 Kindle readers
  4. The uniqueness may be in the way it is packaged, delivered, supported or even sold.
    Highlighted by 13,808 Kindle readers
  5. Understanding the difference between strategy and tactics is absolutely key to marketing success.
    Highlighted by 12,055 Kindle readers
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Product description

Review

Everybody knows marketing is getting too complicated. Allan Dib solves that problem with his brilliant new book. Read it and simplify your life.
--Al Ries, author, Positioning: The Battle For Your Mind

From the Publisher

Allan Dib is a serial entrepreneur, rebellious marketer and technology expert. He has started, grown and successfully exited multiple businesses in various industries. His last business was in the hyper-competitive telecommunications industry. It went from startup to four years later being named by Business Review Weekly (BRW) as one of Australia's fastest growing companies - earning a spot in the coveted BRW Fast 100 list. Allan is passionate about helping businesses find new and innovative ways to leverage technology and marketing to facilitate rapid business growth. As a highly sought after business coach, consultant and public speaker, he frequently shares his proven strategies and cutting edge tactics with people all over the world.

Product details

  • ASIN ‏ : ‎ B01B35M3SM
  • Publisher ‏ : ‎ Successwise (25 January 2016)
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 4977 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 234 pages
  • Customer Reviews:
    4.7 out of 5 stars 9,277

About the author

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Allan Dib

Allan Dib

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Marketing is a skill, and like any skill, it can be learned. My work is helping people and organizations develop or enhance their marketing skills.

I think people read “about” pages and author bios for two main reasons. They want to know, “Is this person credible?” and “What can they do for me?” With that in mind, here’s a bunch of business stuff I’ve done that I’m proud of:

• I’ve sold a lot of books.

• My books have a lot of reach. They’ve been translated into over 30 languages and have impacted millions of entrepreneurs all over the world.

• I’ve founded, scaled, and successfully exited multiple high-growth businesses across various industries, including IT, telecommunications, and marketing.

• I’ve spoken to thousands of people at some amazing events and conferences.

• I’ve made a lot of money along the way. I know money doesn’t buy happiness, but having grown up poor, I can tell you being rich is much better.

• I work very reasonable hours. My business and work support my lifestyle, health, and relationships rather than being detrimental to them.

Here’s what I can do for you:

• I’ll give you a clear, simple, and structured framework for marketing success.

• I’ll help you and your team build your marketing skills, infrastructure, and capabilities.

• I’ll help you grow your business revenue and profit.

• I’ll help you increase the value of your business and create an asset that’s salable should you ever decide you want to exit.

• I’ll help you build the kind of business that allows you to live life on your own terms.

• We’ll do all of the above in a way that’s fun.

Customer reviews

4.7 out of 5 stars
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Top reviews from Australia

Elham
5.0 out of 5 stars Great read, easy and applicable
Reviewed in Australia on 18 March 2024
Verified Purchase
Great read, easy and applicable, good for small businesses
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Geoff Osborn
5.0 out of 5 stars the only review I've ever written is this one
Reviewed in Australia on 3 January 2024
Verified Purchase
The most helpful book on marketing I've ever read. It's such a relief to have found such a practical and condensed system for growth. I'm looking at my business very differently.
One person found this helpful
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Jennifer L.
5.0 out of 5 stars Still reading but love it
Reviewed in Australia on 9 September 2023
Verified Purchase
Allan and I think a lot alike about getting real with your marketing. I liked the diagram on how many repeat contacts are needed for sales and how most people give up too soon. Every single thing he says I came up against when getting a brief from a client. USP: great customer service; no, that's not a USP. Guarantee: we don't have one. Offer: 10 percent discount. Features & benefits: boring features, generic benefits. This lazy approach makes a copywriter like me crazy.

He says to know their pains and what risks are perceived: great advice.

All sections in this book are valuable; take it as truth that you must not avoid just because it's hard to do.
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Paul Watkins
4.0 out of 5 stars Good sold stuff, but...
Reviewed in Australia on 15 March 2024
Verified Purchase
Logical and easy to follow with a great premise of the 1-page plan. All SME’s would benefit from this book. However, I took one star off as the author could have trimmed 50 or more pages out and not lost the narrative.
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Nick Founder
5.0 out of 5 stars very knowledgeable
Reviewed in Australia on 22 November 2023
Verified Purchase
I felt it easy and interesting and relevant to read i would recommend it to others to read anytime anywhere
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Kartik
5.0 out of 5 stars Book is 2 steps ahead
Reviewed in Australia on 15 October 2023
Verified Purchase
Had a great time reading this book.
Must recommend to everyone.
Teaches you the techniques about marketing and How it works.
Happy to read it again.
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Amazon Customer
5.0 out of 5 stars Practical and actionable
Reviewed in Australia on 6 November 2023
Verified Purchase
A great introduction to marketing for non marketers
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Amazon Customer
5.0 out of 5 stars Tim Allen
Reviewed in Australia on 23 June 2023
Verified Purchase
Excellent book. Breaks the entire marketing cycle down into an easy to understand and easy to apply process. The concept of building trust and providing value even before thinking about a sale really resonated with me and has given me the confidence to apply this to my own business marketing approach.
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Top reviews from other countries

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Gary Tu
5.0 out of 5 stars An extremely detailed and thorough explanation of the power of marketing.
Reviewed in Canada on 27 February 2024
Verified Purchase
This book provides a solid foundation for anyone interested in running a successful business. Every aspect of marketing is covered in a precise and detailed way that can lead to business success.
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Rimpa Mahato
5.0 out of 5 stars Essential to build a perfect Marketing plan
Reviewed in India on 26 March 2024
Verified Purchase
This is a must read if you want to make a marketing plan for your business.Topics are easy to digest and examples are helpful to understand the subject.Its a value added purchase.
One person found this helpful
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Cliente Amazon
5.0 out of 5 stars Muy buen libro. Directo al grano.
Reviewed in Spain on 27 February 2024
Verified Purchase
Es un libro que comenta lo más importante de una estrategia de Marketing desde un punto de vista de la PYME
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K McG
5.0 out of 5 stars No nonsense Guidance on setting up a marketing system
Reviewed in the United Kingdom on 8 February 2024
Verified Purchase
I run a marketing agency and have been in the business for nearly 40 years. I always find it hard to explain to clients some of the marketing concepts outlined in this book. Dib does it so well and so succinctly. The reason I picked up the book was because it promised the plan in one page. I will be recommending the book to my clients and using the structure to guide clients. I found the book very easy to read.

I have always found the marketing jargon and fluff of my own industry intensely annoying and almost like other agencies put this in to justify charging more. Ugh! I really appreciated Dib's plain speaking.
3 people found this helpful
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Parfait
5.0 out of 5 stars Excellent bouquin
Reviewed in France on 2 February 2024
Verified Purchase
Excellents conseils. Synthétique. L'auteur va à l'essentiel : un manuel pour tout entrepreneur.
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