Weedmaps Wants to Drive the Conversation on Marijuana With Hundreds of Billboards

Installlations show positive facts about pot usage

Weedmaps, a cannabis directory platform, doesn’t want the general public to walk away with wrong nuggets of information around marijuana. So, it plans on continuing its “Weed Facts” campaign over the next few months with new statistics and studies around legalization.

The campaign, which started in 2016 with a few billboards, each highlighting five different statistics (like, states with cannabis legalization experience a 12 percent reduction in theft), has two lofty goals: to “foster discussion” and to change the narrative of how cannabis is talked about.

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