AppsFlyer

MAMA-Month!✈️💙💚 While the global teams aren't holding back💪(as you can see in the list below), this month, our flagship event series, MAMA, is taking over! Not in Mexico, Brazil, or Singapore? No worries, you can meet us all around the globe: MX - Mexico Partner's Day 2024: Jun 4 FR - Breakfast & Learn customer event [Fr]: Jun 5 MX - State of App Marketing + PR [ES]: Jun 5 JP - Game Future Summit 2024 [JP]: Jun 5 UAE - Vibe Martech UAE [EN]: Jun 5-6 IL - Israel Mobile Summit [EN]: Jun 6 MX - MAMA Mexico City [ES & EN]: Jun 6 SA - Boardroom Saudi Arabia, Riyadh [EN] - Jun 11 DE - Gamesforum Hamburg [DE & EN] - Jun 11 Virtual - AppsFlyer x VGDA x Payoneer VN - Jun 12 SA - MoEngage joint event Mixer KSA [EN] - Jun 12 CN - Gaming Seminar Chengdu with Google & Tecdo [CN] - Jun 13 BR - MAMA São Paulo [PT & EN] - Jun 13 SG - MAMA Singapore [EN] - Jun 13 CN - GTC 2024 [CN] - Jun 18 KR - Offline Seminar with Unity & Liftoff - Jun 20 UK - EURO 2024 [EN] - Jun 20 PL - Google GameCamp 2024 [PL & EN] - Jun 20 DE - Network Circle Frankfurt [DE & EN] - Jun 26 TH - InsureX [TH] - Jun 26 TH - Skyrocket Marketing Funnel Success in 2024 [TH] - Jun 27 JP - AppsFlyer x Liberteenz App Marketing Seminar [JP] - Jun 27 CN - AppsFlyer Connection Day [CN] - Jun 28

AI-driven Mad Men🤖🎨 Fact #1: Creative is king - now more than ever. Fact #2: #GenAI has transformed creative ideation, conception, and production. [New] Fact #3: #AI allows for hyper-granular creative measurement and optimization. So what does the AI tell us about creative performance? To answer that, our AI analyzed 220k creative variations from 2k apps to help you find those elusive creative winners. It's part of AppsFlyer's first ever The State of App Marketing Creatives report. Thanks to TikTok & SciPlay for contributing 💚 Check it out: https://lnkd.in/d9wp4Kgw

Heavy rain with low visibility 🌧 Earlier this year, we surveyed 1,000 marketers about their predictions for 2024. Now that we're approaching the middle of the year, were the forecasts correct? ❌⛅✅

Apple employs the concept of crowd anonymity to describe the privacy-centric approach of SKAN 4 in providing attribution data.🛡🍏 According to our analysis, the golden number to reach tiers 2 or 3 is 20 installs (postbacks) per campaign, per day, per app.  The figure applies for both gaming as well as non-gaming apps combined with a 97% level of certainty. Learn more about it here: https://lnkd.in/duKYrXbe #SKAN4 #privacy #data #appmarketing

When you're doing everything you physically can to lift up your campaign: #metgala💃 #useracquisition #appmarketing

57% ROAS increase rate by Day 14 speaks for itself!📱🧩 But if you're still curious, here's how BitMango actually achieved it: https://lnkd.in/dDdMM3At

Placement, pricing, audience...creative. All have a role to play in the success of your campaign. But let's focus on the last one and its importance 👇

Now you're disappearing??😩

Well, M-A-U was M-A-zing… we swear we’re not biased!😅🙏 Before we say good-bye to April, we’re taking one last chance to reminisce on the amazing energy at #MAU in #LasVegas. 🎆 Industry leaders tackled everything from signal loss to automation to creative optimizatIon tools powered by #AI. Another hot topic of the event was the need for an unbiased single source of truth to handle the increasing challenges of fragmented data sources, Meta’s AEM, #SKAN, and the looming #PrivacySandbox. Even though the only constant is change, the progress we saw is inspiring and we’re already looking forward to what’s to come next year. Check out the April edition of The Flyer:

"Google's latest third-party cookie postponement feels like that friend who perpetually claims they'll 'be there in five minutes' while still in their pajamas." - Edik Mitelman https://lnkd.in/etTpJj7j