Marketing For The Culture Summit 2024 - "Plot Twist: The Art of Being a Disruptive Storyteller"
Unveiling the Power of Disruptive Storytelling
At the core of our conference theme lies the concept of a "Plot Twist” – a departure from the expected, a subversion of the linear narrative. In novels, short stories, movies, or TV series, a well-executed plot twist captivates, surprises, and profoundly engages the audience.
Embracing Disruption
Our exploration extends to the disruptive forces that cause radical change in industries and markets. To disrupt is to be innovative, challenging existing norms, systems, and processes.
Crafting Narratives as Storytellers
Amidst the plot twists and disruptive forces, we recognize the profound influence of a storyteller. The power of a great story transcends entertainment; it shapes perceptions, inspires action, and leaves an enduring imprint.
Fusion of Bold Imagery Inspired by Afro-Futurism
As we delve into this theme, our journey is adorned with bold, powerful, attention-grabbing imagery inspired by Afro-Futurism. This fusion embraces the rich aesthetic of Afro-Futurism, celebrating diversity, futurism, and the intersection of tradition and innovation. It sets the stage for an immersive experience where creativity knows no bounds.
WHO?
Target Audience
At MFTC Summit you will have Professionals in the Marketing and Branding Industry, Diverse Industries and Sectors, Board Members and Decision-Makers, Diversity and Inclusion Advocates, Mid to Senior-Level Professionals, AAMA Members, Geographic Focus on the U.S., those interested in Innovation and Disruption, Education and Professional Development Seekers — all across different age groups.
Session Breakdown
Theme Session
Clarity and Communication in Marketing
This session focuses on providing attendees with actionable insights to enhance clarity and effectiveness in their marketing communication strategies. Speakers will delve into techniques for crafting compelling and targeted messaging that resonates with diverse audiences, ensuring attendees leave with practical strategies for clearer communication in their marketing efforts.
Characters Session: Brand Archetypes
Brand Archetypes
In this session, speakers will explore the dynamic roles of brand archetypes in marketing, drawing parallels between characters in stories and the personas of brands. Attendees will gain insights into leveraging brand archetypes to develop authentic and memorable brand identities, fostering deeper connections with consumers and driving brand loyalty.
Setting Session: Navigating Your Role
Navigating Your Role - College, Corporate, Entrepreneur
This session focuses on leadership and innovation within various professional settings, including college, corporate, and entrepreneurial environments. Speakers will provide strategies for maximizing creativity and effectiveness within existing constraints, empowering attendees to navigate their roles with confidence and ingenuity.
Point of View Session: The Psychology of Marketing
The Psychology of Marketing
Delving into the psychological nuances of marketing, this session explores how understanding consumer behavior and cognitive biases can inform impactful marketing campaigns. Speakers will share insights into leveraging psychological principles to create compelling messaging and drive consumer engagement, equipping attendees with a deeper understanding of the human psyche in marketing contexts.
Conflict and Resolution Session: Navigating Marketing Challenges
Navigating Marketing Challenges — Legality, Crisis Management, Funding
Addressing key challenges in marketing, this session focuses on navigating issues such as legality, crisis management, funding, and pro bono work. Speakers will provide practical strategies for overcoming obstacles and resolving conflicts, ensuring attendees are equipped to tackle complex challenges with confidence and integrity.
Resolution Session: Application, Implementation, Execution
Navigating Marketing Challenges — Legality, Crisis Management, Funding
This session emphasizes the practical application of summit insights and marketing strategies. Speakers will share actionable steps for applying, implementing, and executing marketing initiatives effectively. Attendees will gain tangible takeaways and actionable strategies to drive success in their marketing endeavors.
Goal Setting Session: Crafting Your Next Chapter
Crafting Your Next Chapter — Personal and Professional Development
Focused on personal and professional development, this session offers interactive goal-setting exercises and peer discussions to empower attendees to define and pursue their career aspirations. Speakers will guide participants in setting strategic goals and developing actionable plans for advancement, fostering a supportive environment for growth and achievement.
Presentation Style Breakdowns
Keynote
Time Limit: 60 min
Description: Geared towards all levels. It covers the overarching theme topic and is meant to inspire, inform, or set the tone for the summit.
Masterclass
Time Limit: 60 min
Description: Industry leaders share expertise and experience with attendees. These workshops focus on strategies specific to a particular focus and offer actionable solutions.
Fireside Chat
Time Limit: 45 min
Description: An informal and intimate conversation within a relaxed setting with 2 or more people where audience engagement is encouraged.
Roundtable/Panel Discussion
Time Limit: 45 min
Description: Forum or format for conversation where participants gather around a table, often without a designated leader or speaker, to engage in an open exchange of ideas, opinions, and perspectives on a specific topic or issue.
Case Study Presentation
Time Limit: 45 min
Description: Intended for a beginner-level audience, these workshops cover a fundamental element of marketing. Workshops are interactive and allow attendees to build new skills and apply learnings to their own businesses.
Interactive Presentation
Time Limit: 45 min
Description: This type of presentation that actively engages the audience in participation, feedback, and interaction rather than being solely a one-way communication from the presenter to the audience.
Workshop Training
Time Limit: 45 min
Description: Forum or format for conversation where participants gather around a table, often without a designated leader or speaker, to engage in an open exchange of ideas, opinions, and perspectives on a specific topic or issue.
Interview
Time Limit: 45 min
Description: An informal or formal conversation where you are asked questions pertaining to a certain topic. You will be allowed to share your thoughts within a guided conversation.
Lighting Talk/Ted X Style
Time Limit: 10 min
Description: An engaging, informative, and often inspiring, conversation that will provide insight on a person's ideas and experiences in a compelling and concise format.
FAQs
MFTC Summit 2024 will be held on Thursday, June 6, 2024 in Houston, TX. This will be an in-person event. As of right now the event will not be livestreamed or recorded.
All speakers will present on Thursday, June 6, 2024.
Yes! Speakers selected will receive one complimentary ticket to the event. They may purchase additional tickets at a discount.
If you are selected to speak you will hear from the selection committee by mid-April.
Unfortunately due to the volume of submissions, our selection committee will be unable to provide feedback. Please check our submission tips.
Unfortunately due to the volume of submissions, our selection committee will be unable to provide feedback. Please check our submission tips.
No. Sponsorship packages are available, but not required. If you are interested in sponsoring send an email to info@aa-ma.org.
No. Please only submit your best proposal one time.