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Why should you “split into individual copies” your BCC emails?
BCC is useful when sending an email to many recipients at once. But:
The email can seem impersonal: The recipient may think it's a mass email
The email may not land in inbox: emails often don’t end up in the recipient’s main inbox
The email can be ignored: This translates into low open rates and even fewer replies
Threads can become messy: Different conversations with different people in the same thread.
With Mailtrack you can split Bcc emails into individual copies so that they are:
Personalized: The recipients feel the email is addressed to them personally.
More likely to land in inbox.
More likely to get attention: Enjoy higher open rates and more replies
Split into individual conversations: Get different threads for different conversations
How to use Split into individual emails
Just go to compose an email and put all the recipients in Bcc. An option will then appear asking if you'd like to split the mail into individual copies.
How does email tracking work for Split emails?
When you send a Split into individual copies email, a tracked copy of the email is sent to each individual recipient.
What this means is that there will be as many individual emails in your ‘Sent’ folder as recipients in the email. This allows you to track the individual opens for the email.
Each tracked copy will have the same notifications configured in your composer as a regular email.
What do recipients see?
Recipients will not be able to see details of the other recipients that were sent the Split email. They'll just see who's the sender, plus their own contact details in the ‘To’ field.
Scheduling a Split into individual emails
It's not possible to schedule a Split email at the moment but we're working to make this possible in the future.