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Email Analytics gives an overview of how your emails are performing.
What information is in Email Analytics?
In Email Analytics you can view:
How many emails you've sent.
The open rate.
The click rate.
How many PDFs were viewed.
You can manually filter the stats for the last 7 days, last week, this month, and last month. You can also see how the stats compare with the previous period.
How to open Email Analytics
You can access Statistics by clicking on the option in the menu inside Gmail. Or the option in the menu to the left of the screen if you're already in your Mailtrack dashboard.
How is Email Analytics data calculated?
We count the number of emails sent on a per-email basis.
With campaigns, each recipient receives an individual copy of the campaign message. So, the email count will be the same as the number of contacts you sent the campaign to. For example, if you send a campaign to 10 contacts the campaign will be counted as 10 sent emails.
If you send a multi-recipient email that's not a campaign then only one copy of the email will be sent. So, this will be counted as one sent email.
Tracked links and links clicked
The number of tracked links is the number of emails that include at least one tracked link.
We count link clicks based on how many emails have had at least one link clicked on. Many clicks on the same link or clicks on more than one link aren't included in the count.
Tracked PDFs and PDFs viewed
The number of tracked PDFs is the number of emails that include at least one tracked PDF.
We count PDF views based on how many emails have had at least one PDF view. Many views of the same PDF or views of more than one PDF aren't included in the count.