- A professional email address is the first step in building a serious, reliable and reputable online image for your business or project.
- Getting a professional email format is easier than you think – and thanks to Google, you can use it in a setting you’re already familiar with: Gmail.
- Set up your professional Gmail account in 10 minutes and complement it with the best apps to get the most out of your email.
It has always surprised me how little importance some companies and freelance professionals place on their online image. Nowadays, having a carefully maintained online presence is just as important as keeping your business’ premises clean, or treating your clients well.
Your online reputation is so important these days that it can even help increase your income. This doesn’t just mean watching what people say about you on social networks, and having good customer service. Building your business’ digital identity on the internet starts with such basic details as a professional email address.
It’s not the same contacting firstname.lastname@example.org as it is contacting email@example.com, right? Which one seems more serious to you? Which do you think conveys more professionalism?
Having a professional email format, an email address suitable for your business, is easier than you think. In addition, you can now manage it using a system that you may already be familiar with: Gmail.
Thanks to Google Apps for Work, you can integrate an email address with a custom domain (of the type @yourbusiness.com) into the Gmail environment, taking full advantage of Google email while maintaining your brand – thereby creating a very professional online image.
Configuring Google Apps for Work for your professional email address
Google Apps for Work isn’t just Gmail; it’s Google’s tools (Google Drive Apps, Hangouts, Docs…) put at your business’ service, so that you can use them in a professional environment. To start using them, you need to fill out a short form, divided into three steps.
However, there is one prerequisite, which is that you have a custom domain, of the type yourbusiness.com. If you already have one, Google Apps for Work will ask you to verify that you’re the owner; if not, it will help you purchase one during the configuration process.
Once you’ve created your account, you can start using Gmail for business email, in addition to all of Google’s other tools. If you have any problems during configuration, there is extensive documentation online to help you.
Why use Gmail for your business?
The main advantage of using Gmail for your professional email address is that you don’t need to learn how to use a new email application: it’s the same as your “regular” Gmail account, only you’re using it for work, with your work email address.
What’s more: If you prefer, you can easily set it up in your favorite desktop email client, such as Microsoft Outlook.
You’ll also enjoy the same features that you’ve always had in Gmail: tags to categorize your messages, automatic inbox organization, message encryption and a powerful spam filter, among others.
In addition, using Gmail for business email comes with a REWARD: you get more storage space in the cloud, 24/7 phone support… and you get rid of ads.
Not sure whether it’s right for you? No problem: you can try it for free for 30 days with up to 10 users, and if you’re convinced, all you have to do is choose the plan that best suits your needs.
The best apps for managing your professional email
Google Apps for Work makes it very easy when you need to get a business email address without having to pay huge costs, install a new computer system or learn how to use new applications.
Although Gmail itself is already a great tool for managing email, it can always be improved with appropriate apps. They can help you better organize your messages, closely monitor your tasks, and increase your productivity. Here are some apps we recommend:
1. App for Email Tracking: Mailtrack
This list wouldn’t be complete without Mailtrack, an app that can save you a lot of time when it comes to daily email management. With it, you’ll be able to know if a recipient has opened your message or not.
Mailtrack is installed as a Chrome extension, and is very easy to use. If you’re looking for professional features, such as daily read reports or integration with various CRMs, you can try MailTrack in full mode.
2. App for taks lists: Sortd
Sortd defines itself as skin for Gmail that transforms emails into tasks, and allows you to organize them into a series of flexible lists so that you know what you have pending, what’s urgent, what is dependent on other people…
In this way, your emails, tasks and priorities coexist in a single interface where you can organize items by dragging them from one place to another. And you never lose sight of important things.
3. App for unsubscribing emails: Unroll.me
One of the things that wastes our time most is spam: offers for trips, gadgets, clothes, restaurants, and all of those emails that you don’t remember having signed up for… But keep coming anyway!
With Unroll.me, you can unsubscribe from all of these newsletters quickly and conveniently. Once you sign up, you see a list of all of the emails you’re subscribed to, and can delete the ones you’re not interested in with a single click. Done!
4. App for task management: Todoist
In addition to existing independently for all platforms, Todoist is a task application that can be integrated directly into Gmail.
With it, you can convert specific emails into tasks in order to add them to your to-do list, share them with others, set deadlines for them… All without leaving the Gmail interface, synchronized and accessible from any other platform.
5. App for accessing email without a connection: Gmail Offline
You might not always have internet access, but that doesn’t mean that you shouldn’t always have access to your email. Thanks to the Gmail Offline extension, you can access your email even without internet access.
So if you’re stuck on an airplane for several hours, or don’t have public Wi-Fi within your reach, you can still answer emails easily. Any actions you perform while disconnected will be synchronized once you’re online again.
As you can see, building a professional online identity for your business or personal freelance project is within reach, and it’s easier than it seems. Get started today by creating your professional email address in Gmail, and take the first step towards a serious and reliable online business image.