Creating an engaging cold email template that can grab the attention of your prospective clients is difficult if you don’t have a plan in place. The last thing you want is to haphazardly draft an email that gets lost in the depths of your recipients’ inboxes.
Breaking the mold and injecting a fresh dose of creativity into your outreach strategy is crucial if you want your cold email campaign to be effective.
A great starting point for drafting attractive, attention-grabbing emails is expanding on trusted templates that have produced results. You can easily tweak these or draw inspiration from them to create a perfect email that suits your audience.
If you choose the proper templates, you will stand out and leave a lasting impression on your potential customers.
This article will explore effective cold email templates that will get your prospects clicking that reply button. So, say goodbye to the mundane and repetitive emails and get ready to level up your lead generation game.
Cold email templates B2B
It is crucial to consider a cold email draft during B2B communication carefully. In the world of B2B, where the stakes are higher and professional relationships matter, a well-crafted cold email with catchy subject lines that address a pain point can make a huge difference.
Here are a few best B2B cold email templates for specific scenarios:
B2B cold email templates for introducing a new product or service
A B2B cold email informing prospective clients about your new service or product is an excellent idea.
However, ensuring that the email is carefully worded is crucial. You want to tell your client how the product or service can help them without sounding too salesy.
Here is a great template you can tweak with your sales reps to create a crisp B2B cold email introducing a new service or product:
Subject Line: Introducing [New Product]
Hi, [First Name],
I hope the day is treating you well. My name is Sam Smith, and I am reaching out from [Company Name]. I just wanted to take a moment of your time to introduce you to our revolutionary [New Product].
I would love to discuss how our [New Product] aligns with [Prospect’s company] goals and explore potential opportunities for collaboration.
Would you be available for a brief call next week?
Thank you for your time, and I look forward to connecting soon.
B2B cold email template to showcase unique features
If you are interested in letting your potential client know about the unique features of your products or services, then here is a great template you can modify:
Subject Line: Unveiling [New Product]: Prepare to be Amazed!
Hi [First Name],
I hope this email finds you embracing the day with a smile! I’m Sam Smith from [Company Name], and I couldn’t resist introducing you to something extraordinary: [New Product]
Our [New Product] is not your average run-of-the-mill solution. Oh no! It’s a turbocharged rocket fuel for [Prospect’s Company] that will take [Specific Business Area] to new heights.
Let’s hop on a call next week and explore how our [New Product] can revolutionize your [Specific Business Area].
Just reply to this email or pick up the phone and give me a shout.
The social proof B2B cold email template
Adding social proof through customer reviews, endorsements, and media mentions can take your cold email to another level.
Here is a great template that subtly sprinkles in some much-needed social proof in a promotional email:
Subject Line: XYZ Inc. + [Your Product]: A Match Made in Business Heaven!
Hi, [First Name],
How’s it going? I hope this email brings a dash of sunshine to your day!
I’m Sam Smith, the Marketing Head at [Company Name]. I couldn’t resist reaching out because I have something extraordinary to share with you – our awe-inspiring [New Products/Services].
But before I dive into the details, let me share a secret: the buzz about our [New Products/Services] is spreading like wildfire!
Don’t just take my word for it. Here’s what our clients are saying:
[Two to three testimonials]
How about we connect on a call next week and discuss how [New Products/Services] can work wonders for your needs?
Cold sales email templates
These emails are the trickiest to write, as they can quickly become a salesy pitch that no one wants to read.
However, a well-crafted email captures attention, establishes credibility, and entices recipients to take action.
Here are a few templates that might help your sales team:
Brief and impactful hard sales pitch email template
No one has the time to go through tomes in the business world. A brief and to-the-point pitch from your sales team is always a great idea.
Here is one of the best cold email templates for sales to stimulate your creative juices:
Subject Line: Reach New Heights With [Company Name]
Hi [First Name],
I’m Sam Smith, and I’m reaching out from [Company Name].
Here’s the deal: [Company Name] is all about helping businesses like [Prospect’s Company] reach new heights of success. We’ve cracked the code to ignite growth and unleash untapped potential in [Specific Area]. And we want to share our secret sauce with you!
But hey, don’t just take my word for it. Let me share a quick success story:
[Insert a brief, captivating success story or testimonial that demonstrates the impact of your solution].
Pretty incredible, right?
So, here’s my offer: let’s jump on a quick call next week and explore how ABC Inc. can help you succeed.
I am looking forward to hearing from you, John!
Cold sales email template for building relationships with potential customers
Establishing lasting relationships with the right person is crucial when drafting a B2C or B2B cold email. Use the following sales email template as a starting point for an irresistible communique that will get responses:
Subject Line: Elevate Your Business Journey with ABC Inc.
Hi [First Name],
I’m George Harris from ABC Inc., and I am reaching out because I believe we have the potential to create something extraordinary together.
Our organization values meaningful relationships and collaborative partnerships.
Here’s why teaming up with us will be a game-changer for you:
[List of reasons]
I’d love to learn more about your requirements and tell you how we can work to get you where you need to be.
Let’s schedule a quick call next week. What do you think?
Please let me know by replying to this email.
Cold sales email template for offering exclusive deals
Everyone loves deals, and so do your potential clients. A carefully worded email that concisely lets the right person know about the fantastic offers is sure to entice a response.
Here is a template worth considering:
Subject Line: Exclusive Deal Inside!
Hi [First Name],
I’m Josh Peck, the Sales Manager at ABC Inc., and I couldn’t wait to share something extraordinary with you.
We have an exclusive, limited-time offer that will knock your socks off!
Here’s what we are offering to our esteemed customers:
[Write a few points detailing your offers]
Let’s connect on a call next week to discuss the details.
Hope to hear from you soon!
Best cold outreach email templates providing solutions to pain points
These emails are a valuable tool for contacting the right person or customers with no prior relationship with your business. Properly worded emails focusing on a specific pain point allow you to reach a wider audience and generate leads.
You can expand your network and create new business opportunities by proactively contacting potential customers.
Here are a few templates you can use based on some common scenarios:
Cold email outreach templates for free consultation offer
If you have a free consultation offer, here is a great template that can serve as a starting point for a compelling B2C or B2B cold email:
Subject Line: Your Free Consultation Awaits!
Hi [First Name],
I hope you are having a fantastic day! My name is Steve, and I represent ABC Corp., a trailblazing marketing consultancy specializing in the travel and tourism industry.
We have helped hundreds of businesses like [Prospect’s Company] realize their potential and grow exponentially.
Today, I want to extend the same incredible opportunity to you- a FREE consultation regarding your online marketing efforts!
Grab this fantastic opportunity and let our industry experts guide you.
Just reply to this email, and we’ll schedule a convenient time for our consultation. It’s as simple as that—no strings attached, no hidden agendas.
Cold email outreach template for inviting to a product demo or webinar
There is a significant power in showcasing your product to the right person. If you want to write a cold email regarding this, here is a template that has worked quite well for many:
Subject Line: Have a minute?
Hi [First Name],
I hope you are in excellent spirits. My name is Susanne, and I represent ABC Inc., a market leader in water purifier technology.
I am writing about a free personalized demo of one of our most innovative products yet. The [Product] is head and shoulders above the competition thanks to the advanced [Feature].
But here’s the best part: there’s no commitment necessary. This demo is solely meant to empower you with knowledge and give you a sneak peek into the possibilities that await.
To schedule your personalized demo, reply to this email or call us at [Phone Number]. Our sales reps will work closely with you to find a convenient time for your schedule.
Cold outreach email template for highlighting a unique value proposition
If you have a product with advanced or unique features, those must be highlighted in your cold email. Here is a template that does a great job at that:
Subject Line: Introducing Our Revolutionary Cold Pack: Experience Ultimate Relief
Hi [First Name],
I represent ABC Corp., creators of the ground-breaking Tundra Cold Pack® redefining pain relief. Our product combines advanced cooling technology with a uniquely designed fit for maximum comfort and targeted therapy.
Experience the difference firsthand with a complimentary sample. Simply reply to this email, and we’ll arrange to send it directly.
Join satisfied customers who have discovered ultimate relief with our revolutionary cold pack.
Cold email follow-up templates
Following up on your initial cold email with the right person is crucial to reinforce your initial message. These cold emails also address any concerns or objections the recipient may have had in response to your initial email.
Here are a few contexts and accompanying templates that might help you get started:
Cold email follow-up after a conference or online meeting
A follow-up email helps you reinforce the connection established during the conference or meeting. It reminds the recipient of your interaction and shows you value the relationship beyond the initial encounter.
Here is a great template you should consider:
Subject Line: Follow-up after Our Conference/Meeting
Hi [First Name],
I hope you are doing great!
Discussing the [Topic of the Meeting/Conference] with you was a pleasure. I wanted to continue our conversation as exciting possibilities emerged during our interaction.
Based on our discussion, I’ve prepared a summary highlighting the key points we covered. It serves as a reference point to help us dive deeper into the topics that piqued your interest the most.
I’d love to schedule a follow-up call to explore the opportunities we discussed and potential next steps.
Please let me know a time that will work for you.
Cold email follow-up after a product demo
Following a successful product demo, it is wise to catch up with your potential client. The point of this email is to remind them about the product features and why it is worth considering.
Here is an excellent template to get you started:
Subject: Have Questions About Our Demo?
Hi [First Name],
I hope you are still feeling the excitement from our recent demo. It was a pleasure showcasing the transformative capabilities of our business solution and witnessing your enthusiasm.
Do you have further questions or feedback following the demo?
I’m excited about the possibilities and look forward to continuing our journey together.
Phone prospecting cold calling email templates
A B2C or B2B cold email is an initial introduction to connect with the prospect before making the call. It lets you warm up the conversation by briefly describing your company and addressing the pain point before the call.
Here are a few of the best cold call email templates you can try:
Email cold call templates to arrange a phone call
Sending an email before the cold call serves as a confirmation of the scheduled call. It ensures both parties are prepared and available for the conversation, reducing the likelihood of missed connections or scheduling conflicts.
Here is a good template for such an email:
Subject: Exploring New Possibilities
Hi [First Name],
I hope this email finds you well. I came across your [Mention specific context/reason for reaching out] and was impressed by [Relevant information]. There may be valuable synergies between our organizations.
Would you be available for a 15-minute call at [Specific time slot]?
I would love to speak with you and explore exciting opportunities together!
Cold email template after a phone call
So, you have made the cold call and want to test the waters. Shooting another email to follow up with the client is a good idea.
This email can be a lead magnet if you avoid sounding needy or salesy!
Here is a good template you can follow:
Subject: Let’s Continue The Conversation
Hi [First Name],
It was a pleasure speaking with you and understanding your [Specific pain points].
I wanted to summarize our discussion to ensure we’re aligned on the key points. Additionally, based on our conversation, I have some exciting ideas and solutions to explore further.
Let’s schedule a follow-up call to investigate these possibilities and discuss the next steps.
Looking forward to working together.
Real estate cold email templates
Cold emails are a powerful tool for targeted prospecting in the property business. They enable you to reach out to potential clients, investors, or homeowners with personalized messages tailored to their needs.
These emails help you establish connections, showcase your expertise, and generate leads in the competitive market.
Here are a few templates you might want to start working with:
Cold email template for offering a free home valuation
The following is a great template for canvasing your valuation services:
Subject: Discover the True Value of Your Home with a Free Valuation
Hi [Recipient Name],
Ever wondered what your home is worth in today’s market?
I want to offer you a complimentary home valuation. Our team of experts will provide an accurate assessment, helping you understand the actual value of your property.
Reply to this email to schedule your free valuation today.
Cold email template for inviting you to an open house
This can be a great way to showcase your property to potential buyers.
Here is a template specifically designed to invite potential customers to your event.
Subject: Join Us for an Exclusive Open House Event
We cordially invite you to an exclusive event at [Property address]. Discover the stunning features and potential of this remarkable property firsthand. Join us on [Date and Time] to explore the possibilities.
We look forward to welcoming you!
Whether you are launching a new product line or offering deep discounts on your e-commerce platform, you need a carefully drafted cold emailing strategy to get the word out.
Here are a couple of scenarios and digital marketing cold email templates that you can use to draft an impressive cold email:
Cold email template for announcing a new product line
Expand on the following email template to create a powerful cold email message about your new launch. Notice how it immediately addresses the launch without any fluff or build-up.
Subject: Introducing Our Exciting New Product Line!
We are thrilled to announce the launch of our latest product line at [Your E-commerce Brand]. Discover innovative, high-quality products to elevate your [Specific area/industry].
Explore the possibilities and stay ahead of the competition. Visit our website to explore the new collection today!
Cold email template for offering an exclusive discount code
Your customers love discounts, and when you send them emails with discount codes when they least expect them, it just makes their day. Use the following template to draft a warm, friendly email that gets right to the point.
Subject: Your Exclusive Discount Awaits!
As a valued customer, we are excited to offer you an exclusive discount code. Enjoy 25% off on your next purchase at ABC Inc. Explore our wide range of [Products/services] and take advantage of this limited-time offer.
Enter the code [Discount Code] at checkout.
Cold emailing can be a great way to attract more eyeballs to your cause or event. Sending properly worded emails helps you find like-minded people who might align their resources with your cause.
Here are a few scenarios and templates that might help you get started:
Template for inviting to a charity event
You need as many people as possible to make your charity event successful. Use the following template to draft an email that will have people interested in your event right away!
Subject: Making a Difference Together: Join Our Charity Event
You’re invited to be a part of something extraordinary. Join us at our upcoming charity event, where we’ll raise funds for [Cause/Organization].
Together, we can make a meaningful impact. Save the date for [Event date/time/location].
Let’s create positive change together!
Template for seeking donations or sponsorships
Finding sponsors and donations is one of the most challenging things to do if you run a nonprofit. However, you might get enough people interested if you pen a heartfelt appeal as a cold email.
Use the following template to get started:
Subject: Making a Difference: Join Us in Supporting a Worthy Cause
We’re reaching out to businesses that believe in the power of giving back. Your support can make a profound impact on [Cause/Organization].
We’re seeking donations or sponsorships to further our mission. Let’s discuss how we can collaborate and create lasting change together.
Restaurant cold email templates
Did you know restaurants can also drive business using a mass outreach strategy? If you have recently changed the menu or décor of your establishment, be sure to let your customers know.
Use the following templates to make these announcements and drum up your business!
Cold email template for promoting a new menu
Here is a template announcing a menu change at a restaurant. Notice how the email is worded to create excitement in the reader’s mind.
Subject: Savor the Flavors: Introducing Our New Menu!
Get ready to tantalize your taste buds! We’re excited to unveil our mouthwatering new menu at The Taste of India. Indulge in a symphony of flavors, from savory delights to sumptuous desserts.
Join us and experience a gastronomic delight. Book your table today and embark on a delectable journey!
Template for offering a free meal or discount
Who doesn’t love free meals? If you plan to offer deals or complimentary meals, use cold emailing to inform people about your awesome deal.
Here is one of the great cold email templates that will surely work:
Subject: Special Offer Inside!
As a token of appreciation for your patronage, we’d like to offer you a 25% discount on your next visit to the Flavors of Italy. Indulge in our culinary delights and savor an unforgettable dining experience.
Present this email to our friendly staff to claim your special offer.
Cheers to a sumptuous evening!
Hotel cold email templates
The hospitality industry is as seasonal as it gets, and it is essential to capitalize at the right moment. Sending out cold emails is a great way to get your name out there and snag a few clients.
Cold email template for promoting seasonal packages
Here is a great template announcing your all-new and improved holiday or getaway packages:
Subject: Unwind and Indulge with our Exclusive Holiday Package
Escape to enchanting destinations with our exclusive holiday packages. Immerse yourself in breathtaking landscapes, luxurious accommodations, and unforgettable experiences.
From rejuvenating spa retreats to thrilling outdoor adventures, we offer the perfect getaway. Explore our seasonal offerings and embark on a journey of a lifetime.
Cold email template for announcing a referral program
Running a loyalty program is a proven strategy in the hospitality industry.
Here is a template announcing the program to your existing customers:
Subject: Introducing Our Referral Program!
We’re excited to launch our referral program at [Your Company]. Please spread the word about our exceptional [product/service] and earn fantastic rewards.
Refer a friend, family member, or colleague, and you will enjoy exclusive benefits. Start sharing the love and reap the rewards today!
Insurance agent cold email templates
Insurance agents can also benefit from sending out cold emails. Here are a few scenarios that might help you get your name out there:
Cold email template for offering a free policy review
Many people need help understanding the terms of their policies. Sending out an email offering a few policy reviews might greatly help. Here is a template that you can use:
Subject: Complimentary Policy Review Offer
Ensuring your peace of mind is our priority. We’re offering a complimentary policy review to evaluate your current coverage and identify any gaps or potential savings.
Take advantage of this opportunity to optimize your protection. Let’s schedule a time to discuss your insurance needs.
Template for highlighting client savings stories
If you have client success stories where you can demonstrate how you saved them a lot of money, capitalize on that. Use the following template to generate more leads:
Subject: Celebrating Success: Client Savings Stories at [Your Company]
We wanted to share some inspiring client savings stories with you.
Meet Jack White, who saved 50% on their [Specific product/service].
Discover how our solutions are helping clients like them achieve remarkable results. Let’s explore how we can do the same for you.
Healthcare provider cold email templates
If you are a doctor or a dentist running your healthcare practice, sending out mass emails might be a great way to bring in more patients.
Here are a few scenarios that shed light on how you can attract more customers using a cold email strategy:
Template for offering a free health check-up
Leverage your free service to attract more customers. Here is a template you might find helpful:
Subject: Prioritize Your Well-being: Claim Your Free Health Check-up
Your health is invaluable. As a gesture of care, we offer you a complimentary health check-up. Our expert team will conduct a comprehensive assessment, providing insights into your well-being.
Take a proactive step towards a healthier you. Schedule your free check-up today and embrace a vibrant life.
Cold email template for promoting an awareness event
If you arrange any social events or promotional events to spread awareness about general health or a specific health condition, use the following template to let people know about it:
Subject: Raise Awareness with Us!
We’re excited to invite you to our upcoming awareness event. Let’s make a difference and highlight the [Cause/issue].
Join us for an engaging evening of education, inspiration, and collaboration. Together, we can create meaningful change. Reserve your spot and be part of the movement!
Legal cold email templates
People are often confused regarding legal matters and need help understanding laws and regulations. A law firm can attract many customers with properly worded cold emails.
Here are a few scenarios that might help you reach your potential customers:
Template for offering a free initial consultation
Most legal firms offer a free consultation. If you do, too, use the following cold email marketing templates to draft an email telling your potential clients all about it.
Subject: Legal Guidance at Your Fingertips
Navigating legal matters can be complex. Please take advantage of our free initial consultation to discuss your legal needs. Our experienced team will provide valuable insights and personalized guidance.
Let’s ensure your rights and interests are protected. Schedule your consultation today.
Cold email template for inviting you to a legal seminar
A cold email blast with attractive subject lines can be a great strategy if you organize a free legal seminar and want to publicize it.
Here is a great template you can work on and personalize:
Subject: Join Our Exclusive Legal Seminar
Stay at the forefront of legal trends and developments. You’re invited to our upcoming legal seminar, where industry experts will share invaluable insights.
Enhance your understanding and network with like-minded professionals. Secure your spot at this enlightening event and elevate your legal expertise.
Universities and schools cold email templates
Attracting students can be a challenging task with so much competition. Strategic cold email campaigns can, however, produce miraculous results.
Here are a few of the best cold email templates for recruiters:
Template for an invitation to an open day
Use the following email to invite potential students to your open day:
Subject: Explore Your Future: Join Us for University Open Day
Unlock your potential and explore the possibilities at our upcoming Open Day. Tour our campus, meet faculty, and discover the diverse academic programs available. Experience the vibrant student community and gain valuable insights into university life.
Join us on [Date/time] and embark on an inspiring educational journey.
Cold email templates for promoting a new course or program
Here is a great template for recruitment agencies or schools to announce their new initiative:
Subject: Machine Learning 101
Unlock new opportunities with our cutting-edge Machine Learning 101 course.
It is designed to equip you with in-demand skills and knowledge, and this transformative offering will propel your career to new heights.
Embrace the future of [Industry/field]. Enroll today and embark on a journey of professional growth and success.
Start-up email templates
The start-up space is quite crowded; if you want to stand out in your business development efforts, you must spread the word. Writing cold emails can be a great tool to achieve precisely that.
Here are a couple of scenarios where a cold email outreach campaign can prove to be a godsend for start-ups:
Email template for announcing a product launch
Use the following template to announce the launch of your new product or service to the world!
Subject: Discover Our New Product Launch
We’re thrilled to unveil our game-changing product to revolutionize [Industry/field]. Our start-up has poured passion and expertise into creating a solution that addresses [Specific pain points].
Join us in shaping the future. Explore our product and be part of the journey to redefine possibilities.
Cold email template for seeking a meeting with potential investors
Start-ups spend a lot of time enticing funding from all avenues. A carefully worded email will help you get your foot in the door and generate interest from the right people.
Here is an example worth considering:
Subject: We Need You!
I’m reaching out as we believe you’re an ideal partner for our exciting venture.
Our innovative start-up is poised for exponential growth, and we would like to offer you an opportunity to get on the ground floor.
I’d love to schedule a meeting to discuss this once-in-a-lifetime opportunity further.
How to create cold email templates
Creating an effective cold email campaign requires careful consideration and strategic planning.
You must understand your target audience, craft catchy cold email subject lines, personalize the content, keep it concise, and include a clear call to action.
Test and iterate based on performance metrics, and always strive to provide value and build meaningful connections.
The dos and don’ts of using cold email templates
Cold email outreach is powerful, but it’s essential to utilize it correctly.
Here are some DOs and DON’Ts to keep in mind:
- Personalize your emails
- Use good subject lines
- Keep it simple and concise
- Test and iterate
- Include a clear call to action (CTA)
- Never spam
- Avoid overwhelming content
- Never neglect personalization
- Don’t be pushy
Let’s address some frequently asked questions about cold email templates
Are cold emails illegal?
Cold emails are not inherently illegal. However, you should comply with anti-spam regulations and respect recipients’ preferences.
When can I use cold email templates?
You can use cold email templates when reaching out to potential leads, prospects, clients, or individuals who have expressed interest in your products or services.
How do I use cold email templates?
Use our free cold email templates as a starting point. Rather than copying them verbatim, use them to create a more personalized email that will resonate more with your potential client.
What are the features of the best cold email templates?
The best templates are personal, clear, and concise in messaging. They have a compelling call to action (CTA), are relevant to the recipient’s needs, and can build rapport and establish trust.
How do I maximize results with good cold email templates?
You get the best results when you tweak these templates to make them more personal and keep the messaging focused. Ensure you offer the potential client a clear value proposition of your product or service and always include a compelling CTA.
Takeaway: Generate more leads for your business with these effective cold email templates!
Crafting effective cold emails is a skill that can yield tremendous results. You can capture attention and drive engagement by personalizing the templates.
It is best to keep them concise and provide clear value to your recipient.
Remember to test and refine your strategy, and don’t forget to follow up. With these templates as your guide, you can make a memorable impact, build connections, and open doors to new opportunities.
Embrace the power of cold emails and unlock your outreach potential!
Learn more about cold emails and other marketing tools by following our series on email marketing.